Automotive Fleet
MenuMENU
SearchSEARCH

How the Pinnacle Group Manages Fleet Electrification

Pinnacle Group Procurement Manager Sarah Russell reveals how the move to electrification is going and why they recently purchased 33 Nissan vans.

by Ralph Morton, London
January 26, 2022
4 min to read


[EMPTY CREDIT]

It all started in January 2021 when stakeholders across Pinnacle Group set up what was to be known as "Project Electrify." It was the start point for the electrification process of the company's 500-van fleet.

Although headquartered in central London, Pinnacle Group—a UK facilities and multi-tenure housing management company working in both the public and private sectors—operates nationally at more than 100 locations, providing a range of integrated services across a variety of community-facing assets, including multi-tenure housing, schools, open spaces, public buildings, and utilities. 
Sarah Russell is the company’s group procurement manager and ultimate responsibility for Project Electrify lies at her desk.

Ad Loading...

[EMPTY CREDIT]

She is supported by the company’s CEO—a huge advocate of decarbonization, according to Russell—and its own ESG (Environmental, Social and Governance) and carbon agendas. She says getting high-level buy-in is critical to fleet electrification.

“There will always be resistance to change. So having high-level sponsorship is critical to making it happen,” explains Russell. Among the stakeholders were the chief financial officer, a crucial supporter of Project Electrify and the data analytics manager.

“Our data analytics manager was vital because he was able to map out which vehicles were best suited for replacement. For example, these would be vans out of lease, those operating in restricted Clean Air Zones (CAZ), and where the mileage was appropriate for electrification. We also looked at the telematics to see which driver routes regularly called into our depots or traveled close by. In that way we could make informed decisions.”


Enter the Nissan eNV200 Electric Vans

The vans selected for electrification—replaced with Nissan eNV200s—were mostly mobile teams operating contracts within specified areas. They also make use of public chargepoints for charging the battery. 

“We’re currently relying on public infrastructure to charge vehicles while we install charging infrastructure across the estate,” explains Russell. “We have now identified 10 of our sites to get charging points into.”

Ad Loading...

While Russell says the company did not get charge points installed at drivers’ homes, it’s not ruled this out for the future once longer-term data has been analyzed.

“It has been challenging,” she admits. “We have 20 electric vans out and a further 20 coming. You can do all this on paper, but until you get vans out you just don't know exactly what operational issues you will face.

“For example, public charging has been challenging because chargepoints are in use, they are ‘ICEd’ or simply out of use. Then there’s the range. The vans chosen for this initial tranche cover about 100 miles a week, but by the time you have a team of two in the van and all of their kit, it’s difficult to determine exactly what the range will be.

“We’ve also noticed that, with the vehicles operating in London, if they are sitting in traffic for any length of time, the effect on range is detrimental. Now, that could be because of the cold snap we’re currently experiencing, so once we’ve been running them for six months we’ll have a better idea of real operational range, along with all the telematics data we are gathering.

“Everything is such an unknown—even, for example, which charging point to use and how to pay for it since there are so many providers.

Ad Loading...

“It’s why we have started with a small batch of electric vans so we could learn from experience and then re-invest that into the electrification program rollout.”

Russell says that the drivers have readily accepted the change to electric vans although feedback runs along the lines of “it does feel different.” While there has been no specific driver training, Russell says the business runs an extensive driver engagement program around safe driving, which has factored in the use of electric vans.


Electrifying with Fleet Management Help

Russell says one of the other key contributors to Project Electrify has been the company’s fleet management provider, Fleet Alliance.

“We have a close working relationship with Fleet Alliance, providing us with information on what vehicles were available during the supply chain issues and accessing the initial tranche of 33 electric Nissan vans.

“They also advised us to change our operational profile from three to four years to really capture the carbon savings, because while we would like to save costs, the real focus for us is the carbon reduction. Having said that, over the four-year cycle with the savings on fuel and the lower maintenance of eLCVs, there will be parity with diesel vans in terms of costs, if not a marginal saving.”

Ad Loading...


Russell's Tip for Fleet Electrification

Apart from the advice to ensure top-level buy-in to fleet electrification, what guidance would Sarah give to fleet managers undertaking decarbonization programs?

“I think it’s to start with small steps. So the key thing for us is to remain operational while electrifying. Using the telematics and data analysis over the initial period, we’ll loop back into the program and see what changes we need to make, including continuous efficiency reviews based on what we are experiencing in the field. That means telematics has to be part of any fleet electrification policy to fully understand the process.”

More Global Fleet

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
A world graphic of workers holding hands surrounds a globe with a line of cars on top, representing Global Fleets.
Global Fleetby News/Media ReleaseOctober 30, 2025

Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada

Enterprise Mobility connects with mobility solutions around the globe

Read More →
Ad Loading...
SponsoredOctober 14, 2025

Automotive Fleet's Guide to Fleet Electrification

Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!

Read More →
Two people pose with a sign symbolizing Viaduct's partnership with SRI.
Global Fleetby Chris BrownSeptember 8, 2025

Sumitomo Rubber Industries to Acquire Viaduct

Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.

Read More →
A presenter speaks on stage at a conference, addressing an audience seated at round tables, with large screens displaying presentation slides in the background.
Global FleetAugust 11, 2025

AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection

Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.

Read More →
Ad Loading...
Graphic of awards announcement
Global Fleetby StaffJune 6, 2025

Closing Soon! Nominate a 2025 Global Fleet Team of the Year

Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.

Read More →
A graphic with cars driving past in the background with motion blur. Text reads "Reducing Preventable Accidents".
Global FleetNovember 26, 2024

Seven Strategies to Reduce Preventable Accidents

“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.

Read More →
Four people sitting on stage doing presentation.
Global Fleetby Chris BrownNovember 6, 2024

2024 Global Fleet Conference in Photos

Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.

Read More →
Ad Loading...
A black and blue graphic with a business portrait of Colin Sutherland, with text detailing his interview with Chris Brown.
Global Fleetby StaffOctober 17, 2024

Inside the 2024 Global Fleet Conference: Insights from Bobit CEO Colin Sutherland

With GFC joining Fleet Forward and Fleet Safety Conferences, attendees can engage in essential discussions on procurement, ESG goals, and safety.

Read More →