Automotive Fleet
MenuMENU
SearchSEARCH

Horbury new head of Design at Volvo Car Corporation

GOTHENBURG, SWEDEN - Volvo Car Corporation has appointed Peter Horbury as new Vice President of Design. He replaces Steve Mattin, who has elected to leave the company.

by Staff
April 10, 2009
Horbury new head of Design at Volvo Car Corporation

Peter Horbury

2 min to read


GOTHENBURG, SWEDEN - Volvo Car Corporation has appointed Peter Horbury as new Vice President of Design. He replaces Steve Mattin, who has elected to leave the company.

Effective May 1, Peter Horbury, age 59, will assume responsibility for the division of Product Design within Volvo Cars. He will lead the next stage of the development of Volvo Cars' design language.

Ad Loading...

Horbury is currently Executive Director of Design, Ford Motor Company, responsible for the design strategy and execution of all Ford, Lincoln and Mercury products in North America. Prior to this role, Horbury was the Premier Automotive Group's (PAG) Executive Director of Design, leading the product design strategy for Aston Martin, Jaguar, Land Rover and Volvo. Horbury has more than two decades of expertise with luxury vehicles and has been ranked as one of the most renowned executives in the car industry.

From 1991 to 2002, Peter was the Design Director of Volvo Car Corporation, leading design teams in Sweden, Spain and California. He was responsible for creating and implementing the stylish new design language in all new models in the 1990s including the XC90 SUV and the award-winning concept cars like the Environmental Concept Car and Safety Concept Car.

"We are very happy to have Peter back on board here at Volvo. He will play an important role in taking our Scandinavian design language to the next level and ensure we continue to develop attractive cars for the premium market" says Stephen Odell, President and CEO of Volvo Car Corporation.

Born in Alnwick, Northumberland, UK, Horbury received his master's degree in Automotive Design from the Royal College of Art in 1974 and an undergraduate degree from Newcastle-upon-Tyne College of Art and Industrial Design in 1972. He was named Autocar's Designer of the Year in 1998. During his 35-year career, he has been involved in the design of more than 60 cars, trucks, buses and motorcycles.

More Operations

Graphic reading “What’s New From Lytx at Protect 2026?” over a blue digital network background highlighting Lytx fleet technology and AI-powered safety solutions.
Operationsby News/Media ReleaseMay 6, 2026

Lytx Introduces New AI Fleet Technologies at Protect 2026

The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.

Read More →
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
Ad Loading...
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
Ad Loading...
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
Ad Loading...
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →