Holman Enterprises, a global automotive services  organization, announced on March 28 that the company has unified its seven business divisions and companies — Holman Automotive, ARI, Auto Truck Group, Kargo Master, Holman Parts Distribution, Holman Insurance, and Holman Growth Ventures — under a new, singular global brand — Holman.  

Those divisions deploy fleet leasing and management services; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; personal and commercial insurance services; and retail automotive sales as one of the largest privately owned dealership groups in the U.S. ARI, its fleet management division, has 1.9 million vehicles under its management. 

As part of the reorganization, the nearly 100-year-old company announced a new tagline, “Driving What’s Right.” 

“As Holman nears its 100th year in business, we’ve reached a turning point in our evolution as a company,” said Chris Conroy, president and chief operating officer, Holman. “The automotive world continues to experience unprecedented change, which means we face new challenges, but also new opportunities; and while we at Holman are very familiar with the wide range of competencies we possess, and services we offer, many of our customers and partners are not.”

Continued Conroy: “What many don’t see is what we’ve become: an integrated automotive services company with a set of collective competencies that transcends our traditional industries, an enterprise offering a unique set of complimentary services that truly sets us apart from our competitors. Unifying our business under the single global brand of Holman will help us change that.”

“Our companies and services are intersecting more than ever in support of our valued customers and this exciting alignment as Holman is merely the natural progression of what’s been happening internally for several years,” said Carl Ortell, Holman’s chief executive officer. 

Earlier this year, Holman partnered with Electrada, a developer of vehicle electrification infrastructure, to help North American fleet operators integrate electric vehicles into their fleet mix. ARI is also working Enel X, an energy services provider, to transition GlaxoSmithKline’s North American fleet to 100% EVs by 2030. 

“Since the day my grandfather Steward Holman founded our business in 1924 as a single Ford dealership, Holman’s success and growth has been built on an unwavering commitment to always doing the right thing for our people, our customers, and our communities,” said Mindy Holman, chair of the Holman board. “This brand unification pays homage to our organization’s truly unique heritage and culture as well as the deeply-rooted values and principles guiding our business today and well into the future.”