GM Follows Chrysler with Incentives on 2004 Models
The pricing battle between the domestic automakers heated up and headed into its third year, as General Motors became the latest company to offer financing deals and rebates on new models.
The pricing battle between the domestic automakers heated up and headed into its third year, as General Motors became the latest company to offer financing deals and rebates on new models.
GM was first to offer incentives shortly after the attacks of Sept. 11, 2001. The company announced it would carry over most financing and cash-back deals on 2003-models until Jan. 2, 2004.
GM is also offering zero-percent of low-interest financing and rebates ranging from $500 to $3,000 on a variety of 2004 models just reaching its showrooms. The offers on 2004-model vehicles run through Sept. 30, 2003, following by a day a new round of incentives from the DaimlerChrysler AG Chrysler Group.
According to John Smith, group vice president of GM North America vehicle sales, service and marketing, “Our September program will help us close out the 2003-model year strong, help GM maintain its strong retail performance through the balance of the year, and position us well for 2004.”
On September 2, Chrysler said it will start offering incentives on most of its 2004-model vehicles in an attempt to boost U.S. sales. Chrysler Group domestic sales were down 4.7 percent through July. The company will offer financing deals and cash rebates from $500 to $3,000 on a variety of 2004-model cars, trucks, minivans, and SUVs.
More Remarketing

Copart to Acquire ACV in $1.9 Billion Deal
The acquisition would expand Copart beyond its traditional salvage business into dealer-to-dealer wholesale remarketing while adding ACV’s vehicle data, inspection, and valuation technology.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Used Vehicle Prices Climb Higher As Sales Pace Slows
The higher prices at used retail reflect strong wholesale values earlier in the spring, particularly for older, more affordable vehicles.
Read More →
Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices
Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.
Read More →
Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
How Connected Vehicle Data Is Lifting Fleet Resale Values
A vehicle health score could improve the value of fleet vehicles at remarketing. The path to a universal standard is forming, and fleets that understand the process early will be better positioned when it arrives.
Read More →
Wholesale Used Vehicle Prices Slightly Up In April
The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.
Read More →
CAR2026: James McKinley Wins Value Champion of the Year
James McKinley of City Rent a Truck was named the inaugural Fleet Value Champion at the CAR Conference for his data-driven approach to fleet lifecycle management and vehicle remarketing.
Read More →
CAR2026: Eric Autenrieth Wins Remarketer of the Year
Eric Autenrieth was recognized at this year's CAR Conference as the Remarketer of the Year.
Read More →