GM Follows Chrysler with Incentives on 2004 Models
The pricing battle between the domestic automakers heated up and headed into its third year, as General Motors became the latest company to offer financing deals and rebates on new models.
The pricing battle between the domestic automakers heated up and headed into its third year, as General Motors became the latest company to offer financing deals and rebates on new models.
GM was first to offer incentives shortly after the attacks of Sept. 11, 2001. The company announced it would carry over most financing and cash-back deals on 2003-models until Jan. 2, 2004.
GM is also offering zero-percent of low-interest financing and rebates ranging from $500 to $3,000 on a variety of 2004 models just reaching its showrooms. The offers on 2004-model vehicles run through Sept. 30, 2003, following by a day a new round of incentives from the DaimlerChrysler AG Chrysler Group.
According to John Smith, group vice president of GM North America vehicle sales, service and marketing, “Our September program will help us close out the 2003-model year strong, help GM maintain its strong retail performance through the balance of the year, and position us well for 2004.”
On September 2, Chrysler said it will start offering incentives on most of its 2004-model vehicles in an attempt to boost U.S. sales. Chrysler Group domestic sales were down 4.7 percent through July. The company will offer financing deals and cash rebates from $500 to $3,000 on a variety of 2004-model cars, trucks, minivans, and SUVs.
More Remarketing

When Should a Fleet Repair Vehicle Damage Before Remarketing?
Not every dent, scratch, or mechanical issue is worth fixing before selling a fleet vehicle. Learn how to weigh repair costs, resale value, market demand, and downtime to determine when reconditioning pays off and when selling as-is makes more sense.
Read More →
Wholesale Used-Vehicle Values Fall as Cox Automotive Cuts 2026 Forecast
Wholesale used-vehicle prices declined in September as depreciation accelerated, prompting Cox Automotive to lower its year-end forecast.
Read More →
FLD Promotes Three Executives in Leadership Changes
FLD has promoted three longtime executives, naming Gary Mott CEO, Richard Mallek president, and Ron Sanders managing partner.
Read More →
Ford Pro Launches Certified Pre-Owned Program for Commercial Vehicles
Ford Pro Advantage will offer certified pre-owned Class 1-7 commercial vehicles through more than 700 Ford Pro Commercial Vehicle Centers.
Read More →
Copart to Acquire ACV in $1.9 Billion Deal
The acquisition would expand Copart beyond its traditional salvage business into dealer-to-dealer wholesale remarketing while adding ACV’s vehicle data, inspection, and valuation technology.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Used Vehicle Prices Climb Higher As Sales Pace Slows
The higher prices at used retail reflect strong wholesale values earlier in the spring, particularly for older, more affordable vehicles.
Read More →
Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices
Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.
Read More →
Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →