How do fleets effectively source, manage, and analyze data to solve pain points and drive fleet efficiencies, even as the increasing amount of data has the potential to overwhelm? Data-Driven Fleet Experience (DDFE), a new virtual event from Bobit Business Media — the world’s largest fleet media company — will offer solutions to this challenge.

The event, taking place online April 19-23, features a keynote address by Ed Peper, U.S. vice president of General Motors Fleet, and Michelle Calloway, director of OnStar Business Solutions for General Motors. Calloway and Peper will sit down for a fireside chat to discuss “The Future of Connected Vehicles and a Data-Driven Fleet.” The keynote convenes April 20 at noon EDT.

Ed Peper was named U.S. vice president of General Motors Fleet in 2012. Peper started his career with GM in 1984 as a Cadillac district sales manager. From 2005 to 2009, he led Chevrolet, GM’s largest brand. Peper served as general sales manager for Cadillac before taking his current position.

Michelle Calloway leads the strategy and growth of OnStar Business Solutions. Calloway previously led the development and launch of OnStar Vehicle Insights, OnStar Business Solutions’ fleet management tool for small to medium-sized businesses. Prior to that, Calloway held numerous positions within the connected vehicle space at OnStar. 

“Ed Peper and Michelle Calloway are a perfect combination for the event’s mandate,” said Chris Brown, conference chair of Data-Driven Fleet Experience. “With Ed the voice of fleet, and Michelle sharing perspective on exciting new integrations, both will help our audience envision fleet’s place in the data revolution.”

Featuring keynotes, panel seminars, and roundtables, Data-Driven Fleet Experience is for operators of commercial, corporate, and government fleets as well as solutions providers to those fleets.

DDFE seminars — free for fleet operators — will give organizations solutions to crunch data from various sources to increase uptime, utilization, productivity, and safety. In addition to those seminars, solutions providers will have access to exclusive content and networking opportunities that will foster partnerships and solutions for data-focused products for fleets.