GM Fleet Names Chris Hornberger Director, Fleet Operations and Government Sales
Chris Hornberger started his new role Oct. 1 and previously worked for Buick and GMC.
Photo courtesy of GM Fleet
Chris Hornberger brings a background in finance, pricing, and advertising to his new role at GM.
Photo courtesy of GM Fleet
Chris Hornberger has taken on the role of director, fleet operations and government sales for General Motors Fleet as of Oct. 1, 2021. Hornberger will report to Ed Peper, U.S. vice president, General Motors Fleet.
Hornberger most recently served as the senior retail planning manager for Buick and GMC and helped grow market share and revenue during his tenure there.
Hornberger began his GM career in 1999 in finance, working in pricing, profit analysis, and product programs. He held several positions with the Pontiac, Buick, and GMC brands, including assistant advertising and promotions manager, product marketing manager, and national advertising manager for Pontiac. He also served as national experiential manager and retail events, communications, training and accessories manager for Buick and GMC.
He earned a bachelor’s degree from the University of Michigan and an MBA from Michigan State University in finance and marketing.
Hornberger says he is looking forward to working with fleets to help make their businesses even more successful.
More Operations
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet
From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.
Read More →
How Stellantis Plans to Get Ahead of Fleet Downtime
Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of Mopar North America gives the details.
Read More →
Hyundai Releases 2027 Commercial Program Incentives
The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →