General Motors is partnering with Uber to help further the adoption of electric vehicles in the rideshare industry. The partnership will offer drivers on Uber’s platform special pricing on the purchase of a new electric vehicle and charging accessories.

For current eligible drivers on the Uber platform in the United States and Canada, GM will extend the same discount it offers its employees on the purchase of a new 2020 Chevrolet Bolt EV. U.S. drivers will also have access to 20% below MSRP on Bolt EV accessories, including at-home charging equipment.

Starting in Los Angeles and Denver, well-qualified drivers with Uber Diamond-tier status will also be eligible for special financing through a pilot program with GM Financial.  

“Improving access to EVs for on-demand service providers can help reduce overall tailpipe emissions in cities across the country and help accelerate widespread EV adoption,” Sigal Cordeiro, GM executive director of sales and marketing for Global Innovation, said in a statement. “Our collaboration with Uber will facilitate drivers’ switch to an EV, empowering these drivers, their passengers and communities to experience electric vehicles and contribute to cleaner air in our cities.”

GM data suggests rideshare drivers can experience significantly lower maintenance costs when using a Bolt EV compared to traditional gas-powered vehicles. Drivers also cite in-vehicle technology and the spacious interior as benefits.

This announcement continues General Motors’ commitment to accelerating widespread EV adoption and an all-electric, zero-emissions future.

The heart of GM’s strategy is a modular propulsion system and a highly flexible global EV platform powered by proprietary Ultium batteries, allowing the company to compete for nearly every customer in the market today, whether they are looking for affordable transportation, a luxury experience, work trucks or a high-performance machine.