General Motors announced Commercial Growth Strategies and Operations, a new organization under the leadership of Steve Hill.

This new organization will oversee current cross-brand activities that strengthen GM’s brands and the company’s position in the market, the company said in a news release.

In addition, the group will help with the assessment and commercialization of future business opportunities that support GM’s revenue growth commitments, according to the release.

Hill has served as vice president of Chevrolet since November 2019. Under Hill’s leadership, Chevrolet has continued to launch products, including the Corvette C8 and Bolt EUV, and revealing the upcoming Silverado EV.

“The Commercial Growth Strategies and Operations organization is well positioned with this leadership team to drive continued growth and profitability for our dealers and GM, while stewarding our transition to an all-electric future,” said Steve Carlisle, GM EVP/president of GM North America.

Scott Bell, currently president and managing director of GM Canada, will repatriate to the U.S. and lead the Chevrolet brand, as vice president of Global Chevrolet. 

Marissa West, currently GM executive chief engineer, Global Mid-Size Truck, Medium Duty Truck and Van, has been appointed president and managing director of GM Canada. 

Prior to West's time with GM, she was director at Global Noise and Vibration and Vehicle Dynamics Center after holding several leadership roles throughout the Global Product Development organization.

“I want to thank Scott and Marissa for their continued commitment and leadership,” said Carlisle. “Their extensive experience and track records for success uniquely position them to continue the momentum and growth at Chevrolet and GM Canada.”

These new executive leadership appointments take effect April 1, 2022.