Ford Introduces SYNC Emergency Assistance in Multiple Languages
COLOGNE, GERMANY - Ford announced it will provide vehicle drivers and passengers across Europe and nearby regions with a new Emergency Assistance feature as part of the SYNC package.
COLOGNE, GERMANY - Ford announced it will provide vehicle drivers and passengers across Europe and nearby regions with a new Emergency Assistance feature as part of the SYNC package.
Emergency Assistance, developed as part of the SYNC system for Europe, will automatically inform emergency services in the event of an accident. SYNC technology becomes available to European Ford customers initially on the Focus model in 2012.
Emergency Assistance will be able to accurately determine the location of the vehicle using a combination of the onboard GPS unit, map database and information from the customer's mobile phone before making a call to emergency services.
The system will ensure that emergency services are contacted with an introductory message communicating to the operator that a crash has occurred at a precise location in the correct language for the region.
"Emergency Assistance is a potentially life-saving technology that we will be offering to customers free of charge for the life of their Ford vehicle," said Ford CEO and President Alan Mulally. "It's another example of how we deliver real value to our customers through smart technology that leverages the connectivity they already pay for with their mobile device for our European customers."
Emergency Assistance will call the emergency operator directly with key information about the incident including GPS location, rather than losing time by first directing the call through a third-party call center. The Emergency Assistance feature will directly communicate with emergency services in double the number of European countries than any other emergency call service, as well as several countries outside of the EU, Ford said.
The feature will eliminate concerns drivers may have about not being able to call for assistance in the event of an accident because of language limitations or not knowing the emergency number for the accident location.
Europe provided a challenge in developing such a system because of a high concentration of languages, borders and emergency services as well as the varying levels of technology present in emergency call centers across the continent. In response, Ford said it developed a system that communicates to the operator in the local language, while continuing to speak with the occupants in their preferred language. To ensure the system would work throughout European call centers, the system has been designed to pass along all critical information to the operator audibly.
During the development of the Emergency Assistance feature, Ford worked with the European Emergency Number Association. The EENA aims to ensure a consistently high level of response to 112 emergency number calls across Europe. Ford is currently validating the system with several emergency operator offices across the continent.
"We are pleased that Ford has consulted with the EENA and European emergency call centers in the development of the Emergency Assistance feature," said Gary Machado, executive director of the EENA. "We are confident that solutions enabling vehicles to be connected to emergency call centers will contribute to saving lives in Europe."
More Safety

Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
IIHS Crash Avoidance Tests Reveal Safety Gaps in Cargo Vans and Work Trucks
New IIHS crash avoidance ratings show uneven performance among cargo vans and heavy-duty pickups, with most struggling to avoid vehicle-to-vehicle collisions.
Read More →
What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap
Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.
Read More →
Does Your Fleet's Culture Encourage Distracted Driving?
What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
From Driver Well-Being to EV Charging | AF News Recap
Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →
Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program
For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.
Read More →
How Camera Data Can Strengthen a Fleet’s Insurance Renewal
Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.
Read More →
The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →