Ford Dealers and Manheim Partner for Public Sale
Several central Florida automotive dealers will utilize Manheim’s Central Florida Auto Auction (CFAA) in Orlando September 23-26, and offer the public the opportunity to buy new vehicles where dealers buy used vehicles – without the auction bidding process.
Several central Florida automotive dealers will utilize Manheim’s Central Florida Auto Auction (CFAA) in Orlando September 23-26, and offer the public the opportunity to buy new vehicles where dealers buy used vehicles – without the auction bidding process. Along with Manheim’s Central Florida Auto Auction, this event is a collaborative effort of five Orlando-area dealerships, Ford Motor Company, and local television and radio stations. Approximately 1,000 new vehicles will be on the CFAA lot. Customers looking to buy a 2004-model SUV, pickup truck, van, or sedan will be assisted by dealership staff who will personally show them any vehicle on the property, not just vehicles from their dealership. As dealerships make room for new models coming to their lots, customers can expect good deals on a wide variety of vehicles at the event, including up to $6,000 in rebates or zero percent financing. The five participating Ford dealerships – Courtesy, Greenway, Rolling Hills, Sun State, and Tropical Ford – are in close enough proximity to the auction to get additional vehicles to the auction quickly if a customer can’t find the exact vehicle he or she wants at the event. Ford Clearance Sale customers will be asked to register when they arrive at the auction, much like dealers do when they attend a normal sale at CFAA. They can also pre-register online by visiting www.icflorida.com/ or any of the eight Orlando TV and radio stations’ Web sites.
More Remarketing

Used Vehicle Prices Climb Higher As Sales Pace Slows
The higher prices at used retail reflect strong wholesale values earlier in the spring, particularly for older, more affordable vehicles.
Read More →
Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices
Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.
Read More →
Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
How Connected Vehicle Data Is Lifting Fleet Resale Values
A vehicle health score could improve the value of fleet vehicles at remarketing. The path to a universal standard is forming, and fleets that understand the process early will be better positioned when it arrives.
Read More →
Wholesale Used Vehicle Prices Slightly Up In April
The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.
Read More →
CAR2026: James McKinley Wins Value Champion of the Year
James McKinley of City Rent a Truck was named the inaugural Fleet Value Champion at the CAR Conference for his data-driven approach to fleet lifecycle management and vehicle remarketing.
Read More →
CAR2026: Eric Autenrieth Wins Remarketer of the Year
Eric Autenrieth was recognized at this year's CAR Conference as the Remarketer of the Year.
Read More →
CAR2026: Lawrence Knapp Wins Consignor of the Year
Lawrence Knapp won the Cosigner of the Year award at this year's CAR Conference.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
Inside the CAR2026 Awards: Leaders, Legacy & What’s Next
Here's a look inside the awards ceremony at the CAR Conference, where industry leaders reflected on the growth, impact, and future of automotive remarketing.
Read More →