Fleet Response Expands, Improves HQ Space
Steady year-over-year growth of 10-15 percent in revenue for the past five years, and a hand-in-hand increase in its employee footprint has resulted in the recent expansion of Fleet Response’s Cleveland-based headquarters.

The new and expanded executive board room can fit up to 30 people. Photo: Automotive Fleet

Fleet Response's new office space pays tribute to the cultural history of Cleveland.
Photo: Automotive Fleet
Steady year-over-year growth of 10-15 percent in revenue for the past five years, and a hand-in-hand increase in its employee footprint has resulted in the recent expansion of Fleet Response’s Cleveland-based headquarters.
“During the past three years we’ve increased our employees by about 20 percent, so we needed the additional space,” explained Jeff Fender, vice president sales and marketing for Fleet Response, a provider of custom-designed fleet management services with programs including accident reporting, vehicle repair, salvage, rental replacements, preventative maintenance programs, loss recovery, and driver safety programs.
The new and improved space, which added 7,800 square feet to the existing offices for a total of 23,700 square feet, includes a new employee kitchen and lounge — which Fender describes as the “decompression lounge” — a new employee training center, a collaboration room, and an expanded executive board room will enable Fleet Response to better provide day-to-day amenities for employees and visitors.
The employee lounge has couches and low lighting to create a living room feeling, and is designed to give associates a quiet place to relax during their break times.
“It’s really a place where employees can go during the day and unwind, because, by the nature of our business, you’re going to be on the phone with drivers and shops, dealing with accidents, which are a pretty stressful time for clients,” said Jodie Varner, director of business development for Fleet Response. “We’ve added a place in the employee lounge that’s a quiet area to help employees recharge during the day.”
The training center has a dedicated workstation where employees can do online customer service training and ongoing I-CAR training to maintain Fleet Response's I-CAR Gold status.
The new collaboration room has a white board that covers an entire wall and is designed as a place for group brainstorming in a laid-back atmosphere.
“The hope for these new spaces is that tehy will bring people together to further support our mission of innovation and effective service," Varner said. “We continue to invest in our people to enhance the experience for our clients and their drivers.”

The new and expanded executive board room can fit up to 30 people.Photo: Automotive Fleet
The enlarged executive board room can now bring more people — about 30 — together, about double the number that could meet in the old board room. The necessity for the enlarged board room is another result of the company’s success.
“It’s a product of growth as well. There was a time when we could get all of our managers in the smaller board room that was about eight people. Now it’s about 15 people, so we needed more space,” Varner explained.
Along with the added space is a new decoration scheme, which shows pride in Cleveland's storied cultural history — including images from the Rock & Roll Hall of Fame, professional sports teams, local colleges, and cultural landmarks.
“Our goal is to provide a better work environment for employees with the hopes of retaining them long term and making them less stressed at work, which ultimately provides better customer service and service levels for our clients,” Fender said. “Fleet Response is investing in itself with its human capital through a better work environment.”
--By Chris Wolski
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →