Automotive Fleet
MenuMENU
SearchSEARCH

Fleet Response Expands, Improves HQ Space

Steady year-over-year growth of 10-15 percent in revenue for the past five years, and a hand-in-hand increase in its employee footprint has resulted in the recent expansion of Fleet Response’s Cleveland-based headquarters.

Chris Wolski
Chris WolskiFormer Managing Editor
Read Chris's Posts
February 20, 2015
Fleet Response Expands, Improves HQ Space

The new and expanded executive board room can fit up to 30 people. Photo: Automotive Fleet

3 min to read


Fleet Response's new office space pays tribute to the cultural history of Cleveland.

Photo: Automotive Fleet

Steady year-over-year growth of 10-15 percent in revenue for the past five years, and a hand-in-hand increase in its employee footprint has resulted in the recent expansion of Fleet Response’s Cleveland-based headquarters.

Ad Loading...

“During the past three years we’ve increased our employees by about 20 percent, so we needed the additional space,” explained Jeff Fender, vice president sales and marketing for Fleet Response, a provider of custom-designed fleet management services with programs including accident reporting, vehicle repair, salvage, rental replacements, preventative maintenance programs, loss recovery, and driver safety programs.

Ad Loading...

The new and improved space, which added 7,800 square feet to the existing offices for a total of 23,700 square feet, includes a new employee kitchen and lounge — which Fender describes as the “decompression lounge” — a new employee training center, a collaboration room, and an expanded executive board room will enable Fleet Response to better provide day-to-day amenities for employees and visitors.

The employee lounge has couches and low lighting to create a living room feeling, and is designed to give associates a quiet place to relax during their break times.

“It’s really a place where employees can go during the day and unwind, because, by the nature of our business, you’re going to be on the phone with drivers and shops, dealing with accidents, which are a pretty stressful time for clients,” said Jodie Varner, director of business development for Fleet Response. “We’ve added a place in the employee lounge that’s a quiet area to help employees recharge during the day.”

The training center has a dedicated workstation where employees can do online customer service training and ongoing I-CAR training to maintain Fleet Response's I-CAR Gold status.

The new collaboration room has a white board that covers an entire wall and is designed as a place for group brainstorming in a laid-back atmosphere.

Ad Loading...

“The hope for these new spaces is that tehy will bring people together to further support our mission of innovation and effective service," Varner said. “We continue to invest in our people to enhance the experience for our clients and their drivers.”

The new and expanded executive board room can fit up to 30 people.Photo: Automotive Fleet

The enlarged executive board room can now bring more people — about 30 — together, about double the number that could meet in the old board room. The necessity for the enlarged board room is another result of the company’s success.

“It’s a product of growth as well. There was a time when we could get all of our managers in the smaller board room that was about eight people. Now it’s about 15 people, so we needed more space,” Varner explained.

Along with the added space is a new decoration scheme, which shows pride in Cleveland's storied cultural history — including images from the Rock & Roll Hall of Fame, professional sports teams, local colleges, and cultural landmarks.

“Our goal is to provide a better work environment for employees with the hopes of retaining them long term and making them less stressed at work, which ultimately provides better customer service and service levels for our clients,” Fender said. “Fleet Response is investing in itself with its human capital through a better work environment.”

Ad Loading...

--By Chris Wolski

More Operations

Amalgamation of fleet operating costs for 2026
Operations•by Chris Brown•November 1, 2026

Managing Fleet Costs in an Era of Permanent Volatility

Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?

Read More →
An Automotive Fleet podcast thumbnail
Operations•October 29, 2026

The Next Evolution of Fleet Management: Autonomous Operations

This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.

Read More →
A picture of a transparent catalytic converter with blue text and the Automotive Fleet logo on the top.
Operations•October 29, 2026

How to Reduce the Total Cost of Risk From Catalytic Converter Theft

A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.

Read More →
Ad Loading...
AF news recap thumbnail
Operations•by Faith Howell•October 26, 2026

Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap

Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.

Read More →
A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →
A hand writing on an ipad with a transparent AI graphic over it
Operations•October 20, 2026

AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?

Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.

Read More →
Ad Loading...
Chevin 2026 Buyes Guide cover
Sponsored•October 14, 2026

A buyer's guide to fleet management software in 2027

Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.

Read More →
An overhead image of a freeway system with no vehicles
Sponsored•by Shelley Mika•October 13, 2026

What Will Shape the Next Era of Fleet Management?

EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.

Read More →
A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
Ad Loading...
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →