FCA Exec Shuffle Brings Bigland Back to Ram
Mike Manley, Fiat Chrysler Automobiles new chief executive, has realigned his leadership team to appoint Reid Bigland to lead the Ram brand of trucks and vans. Bigland returns to a role he held in 2013 and 2014, when the brand saw a nearly 50% growth in sales.

Reid Bigland is returning to head the Ram brand four years after departing that role.
Photo courtesy of FCA.
Mike Manley, Fiat Chrysler Automobiles new chief executive, has realigned his leadership team to appoint Reid Bigland to lead the Ram brand of trucks and vans. Bigland returns to a role he held in 2013 and 2014, when the brand saw a nearly 50% growth in sales.
Bigland retains his roles leading U.S. sales and Canadian operations.
During his earlier stint leading Ram, Bigland presided over the expansion of the bran's lineup with the introduction of the 2014 ProMaster full-size van and 2015 ProMaster City compact van to the U.S. market. Fiat had been offering European versions of the vehicles.
Bigland's arrival for a second stint comes with the introduction of a new-generation 2019 Ram 1500 and a planned refresh of the Ram 2500 and Ram 3500 Heavy Duty pickups, which are expected to arrive in the middle of 2019.
In a related move, Manley appointed Tim Kuniskis as head of the Jeep brand in North America. He will retain his current responsibilities as global head of Alfa Romeo.
"Today's announcements further align our leadership structure to the achievement of the targets set out in our five-year plan," Manley said in an email to employees. "These appointments ensure that we will maintain our focus on the highest degree of execution and excellence in each of our regions and across our functional groups."
More Operations

Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
