LOS ANGELES — Speaking in front of a crowd in a state where his company's diesel products cannot be sold, the chairman of Volkswagen argued that diesel technology remains the most practical means of increasing fuel economy for the automotive industry, according to the Web site www.mixedpower.com/ on January 6. Opening the LA Auto Show on January 5, Bernd Pischetsrieder, VW CEO, said what is needed in the immediate future "are practical solutions using infrastructure that already exists," and, "the available solution is diesel technology." Volkswagen's cars, which command a large portion of Europe's diesel-powered market-share, are not eligible to be sold in five American states due to environmental regulations. California, New York, Maine, Massachusetts, and Vermont restrict the sale of new diesel engine vehicles. Pischetsrieder detailed VW's plans to continue reducing emissions from diesels with a dual effort – developing high-percentage biodiesel fuel as well as synthetic fuel — which both simultaneously reduce dependency on diminishing petroleum reserves. Biodiesel, in particular, he said, reduces emissions in direct proportion to the amount of biomass used to produce the fuel. So a 20-percent biodiesel blend, which VW is developing with a major food producer, will reduce CO2 emissions by 20 percent. While admitting hydrogen fuel cell vehicles are technologically fascinating, "they are not a real solution or a viable one," Pischetsrieder said. "In the end, [it's] not what works in the laboratory but what the consumer accepts," he added. He also called gasoline-electric hybrid powertrains something of a fad, noting that the fuel savings comes from stop-and-go city traffic, and that "in long-distance travel on the highway the hybrid car has no advantage." VW is developing a diesel-electric hybrid, and while they are excited about it, the immediate, "best solution is a diesel engine and not a hybrid," Pischetsrieder said. "This means we at Volkswagen think we are very well positioned."
Diesel Better Than Hybrid? So Says Volkswagen Chairman
LOS ANGELES — Speaking in front of a crowd in a state where his company's diesel products cannot be sold, the chairman of Volkswagen argued that diesel technology remains the most practical means of increasing fuel economy for the automotive industry, according to the Web site www.mixedpower.com on January 6.
More Operations

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
Lytx Introduces New AI Fleet Technologies at Protect 2026
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →From Waffle House to AI: Fleet Trends You Need to Know
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Read More →
What Real-Time Data Reveals About EV Cost, Performance, and Scalability
Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.
Read More →
Planning Through Policy Shifts: What Fleets Must Track in 2026
A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.
Read More →