DaimlerChrysler Honored as 'Environmentalist of the Year'
DaimlerChrysler was named "Environmentalist of the Year"on June 26, 2002, by the Environmental Research and Education Foundation (EREF) at a black-tie gala in Washington, DC.
DaimlerChrysler was named "Environmentalist of the Year" on June 26, 2002, by the Environmental Research and Education Foundation (EREF) at a black-tie gala in Washington, DC. EREF recognizes an individual or organizational achievement in developing environmental solutions for the future. DaimlerChrysler received the award for developing a new recycling technology that could significantly reduce the amount of old car parts going to landfills. The CARE (Concepts for Advanced Recycling and Environmental) Car II demonstrated that waste could be turned into a valuable product. "DaimlerChrysler is the perfect example of the manufacturing industry's commitment to identifying crucial environmental issues and applying innovative and beneficial technology for the good of us all," said Ronald McCracken, chairman of EREF. Bernard Robertson, senior vice president - Engineering Technologies and Regulatory Affairs accepted the award on behalf of DaimlerChrysler. "There is a certain irony naming a manufacturing company as 'Environmentalist of the Year,'" said Robertson. "But this award highlights the opportunities that global companies like DaimlerChrysler have to bring together different industries to invent environmental solutions. The CARE Car project also demonstrates that industry can protect the environment and the bottom line at the same time." The CARE Car II demonstration program has the goals of increasing the recyclability and recovery of automobiles from 75 percent to 95 percent by eight, and increasing the use of recycled materials in production vehicles. The project used an automated process developed by Recovery Plastics International (RPI) to sort and separate different types of plastic from the residue. The recovered plastic was recycled and ready for reuse. Two Jeep Grand Cherokees were retrofitted with 54 parts made with recycled plastic. Twenty-six of DaimlerChrysler's production supply partners helped manufacture a wide variety of plastic components from the recycled plastic including carpet padding, the glove box bin, interior door trim molding, exterior body molding, and fender liners. The recycled parts met the current production material specifications, and were molded using production molds and processes. In addition, the recycled plastic offered a cost savings of about 30 percent versus the use of virgin plastic in manufacturing the components. This savings could translate into an industry-wide savings of up to $320 million dollars per year.
More Operations

90% Use Telematics. Are Fleets Getting Safer? | AF News Recap
This week, we're breaking down which industries have the highest rates, how Jamie McKay manages 2,400 vehicles, what's happening with the 2027 fleet awards, and why software-defined vehicles could introduce new costs.
Read More →
What's Best Handled by an FMC, and What's Better Done Directly?
Fleet managers continue to rely on FMCs for essential services but are taking a closer look at where working directly with suppliers can improve efficiency and responsiveness.
Read More →
Fleet Meets: Erin Gilchrist
Meet Erin Gilchrist, the inaugural Mike Antich Spirit of Fleet Award winner, as she shares insights on leadership, mentorship, the power of industry connections, and why people remain at the heart of fleet's future.
Read More →
How 2026 Fleet Visionary Jamie McKay Manages 2,400 Vehicles Across 37 States
How do you keep 2,400 vehicles running across 37 states? Fleet Visionary Award winner Jamie McKay shares how collaboration, flexibility, and a few simple strategies help her tackle fleet management challenges at Aptive Pest Control.
Read More →
Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
