Cougars Could Lower Deer-Vehicle Crashes
A new study examines how recolonizing big cats in the eastern U.S. could thin deer populations and ultimately reduce deer-vehicle collisions.

Photo of cougars courtesy of U.S. Fish and Wildlife Service via Wikimedia Commons.

Photo of cougars courtesy of U.S. Fish and Wildlife Service via Wikimedia Commons.
Deer crossing roadways cause 1.2 million vehicle crashes in the U.S. each year, but a new study suggests a way to sharply reduce that alarming number: recolonize cougars in the eastern part of the country.
The incentive for finding an ecosystem solution to this public safety issue is considerable. Each year, the nation’s deer-vehicle collisions cause 200 human deaths and about 29,000 injuries. The costs associated with the vehicle damage, medical bills, and road cleanup total an estimated $1.66 billion.
The study, published online in the journal Conservation Letters, recognizes that deer populations have expanded unchecked because of the absence of the animal’s natural predators — carnivores such as wolves and cougars. Researchers concluded that within 30 years of cougars recolonizing the Eastern U.S., deer populations would thin and deer-vehicle collisions would drop 22%. That could save $50 million and avert an average of five human fatalities and 680 injuries each year.
The research got under way in 2014 during a University of Alaska Fairbanks ecology class taught by Laura Prugh, who is now with the University of Washington.
“The important take-home is that there can be very tangible benefits to having large carnivores around — economic and social benefits, not just ecological benefits,” Prugh explained in a University of Washington press release about the study. She is now an assistant professor of quantitative wildlife sciences in the University of Washington’s School of Environmental and Forest Sciences.
Cougars — also known as mountain lions, panthers, and pumas — used to be found throughout the U.S. and Canada. But state-sponsored bounty huts, aimed at protecting livestock and people, banished them from the Midwest and eastern states by the early 20th century.
Breeding populations have since recolonized their former habitats in South Dakota, North Dakota, and Nebraska. Individual male cougars have also been found in Connecticut and, most recently, in Tennessee.
It’s likely just a matter of time before new breeding populations pop up farther east, Prugh said. But for now the deer population explosion persists, especially in the eastern states. This leads to more crashes with vehicles.
“I think everyone on the East Coast has either hit a deer or knows somebody who’s hit a deer, so it’s a very real problem for people,” Prugh said. “An overabundance of ungulates might be a hunter’s paradise, but it comes with problems as well.”
To calculate the cougars’ potential impact, researchers compared white-tailed deer population densities and the amount of deer killed by vehicles with and without cougar predation. Researchers’ models showed that cumulatively over 30 years, 155 human deaths and more than 21,000 injuries could be prevented by the presence of cougars in 19 eastern states.
Cougars are prolific predators. A single cougar can kill 259 deer over its average six-year lifespan. In theory, those kills would prevent eight collisions and save nearly $40,000 in associated costs.
Researchers opted for a conservative approach to estimating the benefits that cougars could bring, according to the study.
It was assumed that three out of four deer killed by cougars would have died from other causes without cougars present, thereby diminishing the impact of cougars on deer mortality by 75%. Researchers also limited the possible range for cougars to large forested areas, although the big cats could likely live in rural areas as they do in western states.
The study team compared its modeled results with an actual example in South Dakota, where a viable cougar population lives in the Black Hills. The data demonstrated that after cougars repopulated the region in the 1990s, deer-vehicle collision rates dropped markedly.
The real-life test case delivered strong evidence of a trend that could happen elsewhere, Prugh said.
The question is, are people receptive to the idea of re-establishing cougars across the U.S.? Attacks on people, pets, and livestock might become more common. On the other hand, study estimates show that cougars would actually save five times the number of people they would kill by helping to curb deer-vehicle collisions.
“Carnivores are so controversial and there’s a lot of fear, anxiety and resistance when they are reintroduced or recolonize an area,” Prugh said. “We are hoping that showing people how their lives could really benefit in a tangible way from having large carnivores around could help people become more accepting of living with them.”
The study’s lead author was Sophie Gilbert.
More Safety

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
The Two Biggest Summer Downtime Threats for Fleets
A conversation with a maintenance expert reveals the two most common summer maintenance pains and how to prevent them.
Read More →