Automotive Fleet
MenuMENU
SearchSEARCH

Chrysler Group's Global Alliance Strategy

AUBURN HILLS, MI – Coming off consistent sales growth in global markets during 2006, the Chrysler Group announced that its global alliance strategy will enable it to bring a Taiwan-built cargo van to the Mexican market and launch production of the new Chrysler Sebring sedan in China for the local market.

by Staff
January 23, 2007
3 min to read


AUBURN HILLS, MI – Coming off consistent sales growth in global markets during 2006, the Chrysler Group announced that its global alliance strategy will enable it to bring a Taiwan-built cargo van to the Mexican market and launch production of the new Chrysler Sebring sedan in China for the local market. The announcements come just a week after the Chrysler Group confirmed a letter of intent for China’s Chery Automobile Co. to produce small vehicles that the Chrysler Group will market in the NAFTA region, European regions, and possibly other global markets. The Chrysler Group has signed a Memorandum of Understanding with China Motor Corp. (CMC) to export a cargo van to Mexico. CMC will produce this vehicle at its assembly facility in Yangmei, Taiwan. The 1,000-kg panel/cargo van built in Taiwan will be exported to the Mexican market where it will be sold as a Dodge vehicle. CMC is a long-term partner with DaimlerChrysler. CMC produces the Chrysler Town and Country minivan in Taiwan, via license, for the Taiwan market. The Chrysler Group also will produce a Chinese-market minivan via license with CMC and Fujian Motor Group in Fuzhou. Production of the new Chrysler Sebring sedan for the China market will begin later this year in Beijing at Beijing-Benz DaimlerChrysler Automotive Co. (BBDC). BBDC is a joint venture between the Beijing Automotive Industry Holding Co. Ltd. and DaimlerChrysler. In 2006, the Chrysler Group sold 555,924 vehicles outside of the United States, an increase of 6.6 percent compared to 2005. Those figures include an increase of 1.7 percent in Canada, 3.3 percent in Mexico, and 15 percent outside of North America. Sales were boosted by the worldwide appeal of new products launched during 2006, including the Dodge Caliber and Jeep Compass. Chrysler Group worldwide vehicle sales decreased by 4.5 percent in 2006, to a total of 2,698,429 units (2005: 2,826,131 units). U.S. sales declined 7 percent to 2,142,505 units (2005: 2,304,833 units). Sales closed with momentum in the final quarter of 2006, as customers responded favorably to the launch of a majority of the company’s 10 all-new products for 2006. Against the overall market performance, the Chrysler Group posted sales of 190,415 units in December. This is an increase of 1 percent on an unadjusted basis compared to December 2005, when the company sold 189,449 units. On an adjusted basis, Chrysler Group U.S. sales were up by 4 percent. DaimlerChrysler Canada ended 2006 with five consecutive months of sales growth, and sales increased 1.7 percent for the year, totaling 220,553 units (2005: 216,857 units) and DaimlerChrysler remained the second-largest vehicle seller in Canada. Growth was driven by a combination of new and existing models. Sales in Mexico rose by 3.3 percent to 128,446 units (2005: 124,353 units). Products sold under the Chrysler, Jeep, and Dodge brands posted significant sales gains during 2006 as the company continues to make headway with Mexican customers in key segments.

Topics:Operations

More Operations

Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Automotive Fleet news graphic featuring a woman pointing to the headline, “From AI Prompts to AI-Generated Safety Songs,” against a blue background.
Operationsby Faith HowellSeptember 4, 2026

From AI Prompts to AI-Generated Safety Songs | AF News Recap

Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.

Read More →
Interviewee photo and quote from her
Operationsby Chris BrownSeptember 1, 2026

How to Write Better AI Prompts for Fleet Analysis

Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.

Read More →
Ad Loading...
A Fleet Meets blue, red, and teal graphic with Eric Kilgore's headshot, title, and company.
Operationsby Faith HowellAugust 21, 2026

Fleet Meets: Eric Kilgore

This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.

Read More →
fleetio coast pay cost
SponsoredAugust 13, 2026

Why Reactive Fleet Management Is Becoming Too Expensive to Sustain

Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.

Read More →
"Element Mobility report cover with a utility fleet truck and the title 'What your fleet KPIs aren't telling you.'"
SponsoredAugust 12, 2026

What Your Fleet KPIs Aren’t Telling You

Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.

Read More →
Ad Loading...
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
Turning Fleet Payment data into executive insights blue podcast thumbnail
OperationsAugust 5, 2026

Turning Fleet Payment Data into Executive Insights

Does data alone drive results in operations?

Read More →
Gary Van Orden Retirement
Operationsby Jeanny AbrahamJuly 31, 2026

Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet

From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.

Read More →
Ad Loading...
an Automotive Fleet podcast thumbnail
OperationsJuly 31, 2026

How Stellantis Plans to Get Ahead of Fleet Downtime

Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of ‪Mopar‬ North America gives the details.

Read More →