Automotive Fleet
MenuMENU
SearchSEARCH

Campaign offers PTO Compensation for Diligent Dads in Fleet & Trucking

DECKED plans to honor 100 hard-working fathers in the fleet industry.

Campaign offers PTO Compensation for Diligent Dads in Fleet & Trucking

DECKED wants to honor America's fleet fathers by offering paid time off to spend time with their loved ones. 

Photo: DECKED

3 min to read


The DECKED campaign for the Dad Time Off contest ended on 6/27.

Ad Loading...

DECKED is based in Ketchum, Idaho, with manufacturing facilities in Defiance, Ohio, and St. George, Utah.

DECKED designs, engineers, and manufactures storage and organization products for tradespeople, and outdoor enthusiasts. DECKED has dedicated time to making work out of trucks and vans more efficient, safe, and convenient. 

Ad Loading...

DECKED debuted a new Dad Time Off campaign, more commonly known as DTO. The program is designed to allow working dads to spend more time with their kids.

The new initiative puts out a call-to-action across the U.S., nominating hard-working dads that could use an opportunity to skip out on one day’s work — all in order to create memories with their kids. DECKED will then reimburse a day's worth of lost wages for the 100 selected dads.

“We know the moments that matter most often come at a cost,” said Bridget Noonan, Senior Brand Director at DECKED. “For many working dads, being present for their kids can mean missing out on a paycheck. So, for at least one day, we want to eliminate that tough choice for dads, allowing them to get after it and create memorable moments with their family.”

Survey Finds Dads are Sacrificing Family Moments for Work

DECKED conducted a new study shedding light on the distressing dilemma that many dads face. In a survey of over 1,000 U.S. fathers, nearly two-thirds (65%) say they have missed an important event or activity with their kids because of work.

Many times, they’re still feeling monetary stress despite sacrificing time with their loved ones. More than two in five dads (43%) say they feel financial pressure when they take time off from work to spend time with their kids.

“DECKED is a brand focused on getting folks ready for what’s next, allowing them to maximize the time spent doing what they love,” said Noonan. “With DTO, we want to bring awareness to this troubling trend, so that fathers can be ready to tackle their most important job: being a dad.”

When DECKED asked dads about the most helpful factors that would allow them to spend more time with their kids, three in five (60%) said that a few more days of PTO or a flexible work schedule would be the biggest help.

Nominations Open for DTO Program

For those interested in the DTO program, you simply need to nominate yourself or a dad in your life via decked.com/DTO. DECKED will review all submissions and select 100 dads who will receive full reimbursement for a day’s worth of lost wages.

DECKED products are designed for resourceful, prepared, and reliable individuals. Every system is backed by a lifetime warranty and 5-star customer reviews. DECKED has sold more than 330,000 products and is committed to quality and durability.

More Vehicle Research

Henrik Holland headshot on a leadership update
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

EV Realty Names Henrik Holland President as Charging Platform Expands

The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.

Read More →
A Mercedes-Benz GLC drives on a road
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range

The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.

Read More →
oung professionals collaborate around laptops in an office, illustrating efforts to introduce the next generation to careers in fleet management.
Vehicle Researchby Faith HowellSeptember 8, 2026

Fleet Has a Talent Pipeline Problem, not a Talent Problem

Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?

Read More →
Ad Loading...
A beige, blue, and red Fleet Hacks graphic with headshots on the bottom row in rounded shape of Lori Olson, Jen VrMeer, and Oleg Cytowicz.
Vehicle Researchby Faith HowellSeptember 4, 2026

Fleet Hacks: What Are You Still Doing Manually?

From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.

Read More →
A graphic with red and clue text and a transparent background with music notes.
Vehicle Researchby Faith HowellSeptember 3, 2026

How One Fleet Manager Put a New Spin on Safety Training

Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.

Read More →
2027 Ram ProMaster City
Vehicle Researchby StaffAugust 31, 2026

2027 Ram ProMaster City Starts Under $40K

Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.

Read More →
Ad Loading...
An AF news recap blue and white thumbnail
Vehicle Researchby Faith HowellAugust 28, 2026

New Tariff Threats & a Leadership Change at Wheels | AF News Recap

A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.

Read More →
A certification symbol with text over it
Vehicle Researchby Faith HowellAugust 28, 2026

Certification: What’s in It for the Fleet Manager?

From smarter fleet decisions to stronger career credibility, certification can give fleet managers knowledge they may never gain inside a single operation.

Read More →
Graphic for the new Wheels president with Matthew Cole's headshot on the left
Vehicle Researchby News/Media ReleaseAugust 27, 2026

Wheels Names Matthew Cole President

Cole brings more than 30 years of automotive and technology experience to the fleet management company, including leadership roles at Aptiv, Visteon and Johnson Controls.

Read More →
Ad Loading...
An AF news recap thumbnail
Vehicle Researchby Faith HowellAugust 22, 2026

AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap

Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.

Read More →