BMW will offer a digital personal assistant in its vehicles starting in March that will carry on conversations with drivers in an intelligent way to control vehicle settings, navigation, and entertainment systems, the automaker has announced.
The Intelligent Personal Assistant, which will be powered by artificial intelligence technology, will be accessible from outside the vehicle through a smart speaker or smartphone. It will be compatible with other digital personal assistants. The character will be available with the phrase, "Hey BMW," and can carry on conversations as well as responding to voice commands.









