Audi 'Truth in Motion' Documentary Available as Free iTunes Download
HERNDON, VA - The Audi-commissioned documentary "Truth in Motion: The U.S. Ski Team's Road to Vancouver" aired Jan. 30 on NBC in anticipation of the 2010 Winter Olympic games.
HERNDON, VA - The Audi-commissioned documentary "Truth in Motion: The U.S. Ski Team's Road to Vancouver" aired Jan. 30 on NBC in anticipation of the 2010 Winter Olympic games. Following its prime-time TV debut Saturday night, the film is available as a free download, exclusively on the iTunes Store (www.itunes.com).
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" will be available on iTunes in stunning HD and SD versions. Olympics and sports enthusiasts alike will be able to enjoy the documentary on their Mac or PC, iPhone, iPod with video and on a TV with Apple TV.
Much like its popular predecessor, "Truth in 24" which Audi developed with NFL Films last Spring, "Truth in Motion" provides a uniquely intimate look at a sport that pushes the human limits of endurance and determination. The U.S. Ski team allowed filmmakers to capture powerful, and otherwise unseen, moments in which the athletes chased their dreams of making it to Vancouver - at whatever cost necessary.
As part of its continued support of the U.S. Ski Team, Audi of America has commissioned a documentary film, "Truth in Motion: The U.S. Ski Team's Road to Vancouver", which tells the unique stories of these elite American athletes as they prepare for the competition of their lives - the 2010 Olympic Winter Games.
The filmmaking approach used by award-winning director Brett Morgen was state-of-the-art, including special camera techniques like ultra slow-motion shots. This creates the effect of, quite literally, making time stand still and showcasing the remarkable technique the skiers apply in matters of milliseconds.
Audi is a sponsor of the U.S. Ski Team and the film, according to Audi of America Chief Marketing Officer Scott Keogh provided a chance to chronicle the technology, innovation and willpower that define both Audi and the U.S. Ski Team.
"Behind every Olympic athlete are years of grueling preparation, heartbreak and triumph and we couldn't be more honored that the U.S. Ski team allowed us to share that side of the experience with the world," said Scott Keogh, Chief Marketing Officer at Audi of America. "By creating this film, we had the unique opportunity to share a powerful story that otherwise might not have been told."
The Audi "Truth in Motion: The U.S. Ski Team's Road to Vancouver" will be available after the broadcast on the iTunes Store at: itunes.com/truthinmotion.
More Operations

It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →


