Automotive Fleet
MenuMENU
SearchSEARCH

Audi Shows New A3 Concept in Geneva

GENEVA - Audi's new A3 four-seat notchback sedan concept integrates a range of Audi’s technologies, from the MMI operating system, to the infotainment system, and the drivetrain.

by Staff
March 4, 2011
Audi Shows New A3 Concept in Geneva

The A3 concept measures 14.57 ft. (4.44 meters) long and 6.04 ft. (1.84 meters) wide, but just 4.56 ft. (1.39 meters) high.

3 min to read


GENEVA - Audi unveiled its new A3 concept at the Geneva Motor Show. The four-seat notchback sedan integrates a range of Audi’s technologies, from the MMI operating system, to the infotainment system, and the drivetrain. The A3 concept measures 14.57 ft. (4.44 meters) long and 6.04 ft. (1.84 meters) wide, but just 4.56 ft. (1.39 meters) high.

Performance

Ad Loading...

The A3 concept has a five-cylinder engine under the hood that combines the Audi technologies of turbocharging and FSI gasoline direction injection. It produces 408 hp with a displacement of 2.5L. Its peak torque of 368.78 lb.-ft. is available over a rev range between 1,600 and 5,300 rpm. The automaker said the A3 concept can go from a dead stop to 62.14 mph (100 km/h) in 4.1 seconds.

In terms of fuel consumption, the four-seater gets 25.85 mpg and emits 341.18 g/mile of CO2. A regulated oil pump, the intelligent Audi thermo-management system, and an energy recovery system contribute to efficiency.

A seven-speed S tronic serves as the transmission. It comprises two transmission structures, which are operated by two clutches. The driver can operate the seven-speed S tronic in one automatic mode and one manual mode, using the paddles on the steering wheel to shift gears manually. A driver would use the touch control buttons on the center tunnel console to select drive positions R, N, and D. These are backlit in red when it gets dark. Drive position P is automatically engaged when the driver applies the electric parking brake.

The four-link rear suspension with its 60.71-inch (1,542-millimeter) track is fixed to a subframe. Its control arms, made of high-strength steel, enable the suspension to absorb longitudinal and lateral forces separately. The shock absorbers and coil springs are mounted separately from each other.

The Audi drive select dynamic handling system gives the driver five modes from which to choose engine characteristics, power steering, and the seven-speed S tronic. The modes are comfort, auto, dynamic, individual, and efficiency, the last of which is designed for maximum fuel economy.

Ad Loading...

Interior

The vehicle’s wheelbase measures 8.63 ft. (2.63 meters), which gives rear passengers on the two individual seats plenty of legroom. The Audi A3 concept offers 14.48 cubic ft. of luggage space and a low loading lip.

The control knobs for the automatic air conditioning system are located in the lower section of the center console on a protruding dedicated control panel.

Located behind the flat-bottomed, three-spoke multifunction steering wheel are two analog dial instruments with black dials and red needles, complemented by additional kidney-shaped displays. Between the two round dials is the eight-inch display for the driver information system. The display is user-programmable – the driver can select the content to be displayed from a menu.

The control panel for the MMI multimedia system is located on the center tunnel console. The surface of its rotary pushbutton includes the touch pad, MMI touch. This new solution will soon be introduced in series production at Audi, the automaker stated. The MMI monitor power-extends out of the instrument panel.

Ad Loading...

In terms of infotainment, the Audi A3 concept features a UMTS model that provides full access to the Internet, allowing the car to retrieve services from Google. The WLAN hotspot allows passengers to access the Internet with their own devices. Holders for iPads are installed on the back of the front seat backrests.

More Operations

Graphic reading “What’s New From Lytx at Protect 2026?” over a blue digital network background highlighting Lytx fleet technology and AI-powered safety solutions.
Operationsby News/Media ReleaseMay 6, 2026

Lytx Introduces New AI Fleet Technologies at Protect 2026

The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.

Read More →
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
Ad Loading...
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
Ad Loading...
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
Ad Loading...
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →