AUBURN
HILLS, MI – Audi of America, Inc. has launched
the 2008 Audi driving experience and all-new Competitive Comparison program.
The second-annual nationwide tour, developed with Audi’s strategic partner
Emotive is coming to eight major U.S.
cities and will kick off in Chicago on Jul. 21.
For the
2008 Audi driving experience, Audi has introduced a Competitive Comparison
program, which puts participants behind the wheel of the all-new 2009 Audi A4
in addition to three other vehicles in its class to prove, first-hand, the
superior handling, and driveability of the Audi, according to
www.businesswire.com.
The 2008
Audi driving experience, running July through November, features a national
tour with signature events in eight major markets — Chicago, Boston,
Washington, D.C., New York, Atlanta, Miami, Dallas, and Los Angeles — conducted
on renowned racing circuits, including the Autobahn Country Club, New Hampshire
Motor Speedway, Summit Point Motorsports Park, Pocono Raceway, Atlanta Motor
Speedway, Homestead Miami Speedway, Texas Motor Speedway, and California
Speedway. The tour will offer participants the opportunity to explore the
remarkable performance capabilities of Audi vehicles by putting them behind the
wheel of signature models, including the 2009 A4, RS 4, TT, Audi Q7, S5, and
the 420-horsepower R8.
The Audi
driving experience offers two driving programs: Competitive Comparison and
Enthusiast. The Competitive Comparison is a complimentary two-and-a-half-hour
introductory program in which participants will test the all-new 2009 A4
alongside three other vehicles in its comparable class, including the BMW 328
Xi, Mercedes-Benz C300 4Matic, and Lexus IS 250 AWD. To both teach the
fundamentals of driving and demonstrate, through hands-on experience, the
handling capabilities of the A4, six exercises were designed to replicate real
world conditions, including Acceleration, Swiss Slalom, Wide Turn, S Slalom,
Emergency Lane Change, and Braking — each will be carried out in all four
vehicles. Participants, split into two groups, will also get a chance to drive
the all-new A4s on the racetrack.
The
second program, the paid-for half-day Enthusiast program, includes the
opportunity to drive the R8 and S5 on the racetrack, in addition to more seat
time and training from the professional racing drivers. Participants will
experience a variety of Audi vehicles during fundamental exercises expertly
designed to empower participants with an improved understanding of vehicle
handling, and they will also get substantial track time in Audi’s most extreme
performance vehicles.
A third,
year-round program, the Audi Sportscar Experience, is a hands-on driving
experience designed especially for performance car enthusiasts, featuring the
R8 and the RS 4 high-performance sedan, as well as Audi’s newest “S” models —
including the S4, the new S5 coupe, and the 450-horsepower S8. The Audi
Sportscar Experience operates year-round from the Audi Forum Sonoma, located
trackside at Turn 1 of Infineon Raceway in beautiful Sonoma Valley.
For more
information about the Audi driving experience, visit
www.audidrivingexperience.com or call (800) 466-5792.
