LAS VEGAS - Audi owners with an Apple iPhone will soon to be able to download an application that will monitor, analyze, and store key performance characteristics for their vehicle, whether it be for pure performance, eco-friendly driving or simply providing a log of any particular trip.

The technology, developed by Audi's Electronics Research Laboratory, was shown at the SEMA Show, Nov. 2-5 in Las Vegas.

The Audi-designed iPhone CarMonitor App uses the vehicle OBD-II port to access real- time performance data, which the App then analyzes, also in real time. Characteristics include engine RPM (especially useful with older Audi vehicles that do not have an RPM gauge) along with emissions information, including the amount of CO2 a driver is saving by adjusting driving performance.

Drivers using the iPhone CarMonitor App also have the option of uploading the data collected to www.MyAudiLabs.com, use the CO2 data for other analyses, and even share driving performance with the VW Labs Community.

The technology will appeal to Audi vehicle owners looking for an even more satisfying experience with their vehicle as well as the opportunity to use the capabilities of the Apple iPhone, said David Tait, Audi of America's lead after-sales executive.

"This is a great addition to the already impressive interior features that Audi owners have come to appreciate," Tait said. "And it's another example of Audi listening to what our owners would like to see to make their motoring experience even more satisfying."

"Apple iPhone users are used to the kind of 'wow' applications that the smart phone offers. We're very pleased to give me them another highly useful tool, especially designed to enhance the Audi driving experience."

The iPhone CarMonitor App is one of several new technologies being showcased at the SEMA Show and available as part of the Audi After Sales business segment.

Other technologies featured at the SEMA Show include a Wireless Charger (that gives iPod and iPhone owners the ability to keep their devices fully juiced-minus the cords), Illuminated Floor Mats, and an iPod Satellite Adapter.

Audi is also using its display area to feature two extraordinary vehicles that are on the leading edge of both technology and power performance-the Autonomous Audi TTS Pikes Peak (fresh from a dramatic run up the famous Colorado landmark) and a head-turning, power-packed Audi R8 Custom Spyder by STa?SIS Engineering.

In addition, four vehicles will serve as platforms for the After Sales technologies and featuring body modifications that make them SEMA-worthy in their own right: the A4, A5, plus the Q5 and Q7 Custom Concepts.

Coupling the luxury of Audi with the technological amenities that are on display at SEMA is a strategic move that the company expects will generate dividends for years to come.

"These technologies will most certainly stimulate the imagination of SEMA Show visitors, and open a new world of personalization for Audi owners," Tait said.