HERNDON, VA - Audi announced the U.S. manufacturer's suggested retail prices (MSRP) for the 2010 Audi S4 sedan and A5/S5 Cabriolet models.

The S models arrive at U.S. dealers in late August, while the A5 Cabriolet will be available in the Fall of 2009.

2010 S4 sedan (excluding $825 destination charge, taxes, title, options and dealer charges):

S4 sedan (manual) $45,900

S4 sedan (S tronic) $47,300

2010 A5 and S5 Cabriolet (excluding $825 destination charge, taxes, title, options and dealer charges):

A5 Cabriolet 2.0T multitronic front-wheel drive   $42,000

A5 Cabriolet 2.0T Tiptronic quattro   $44,100

S5 Cabriolet (S tronic) $58,250

The S4 sedan and A5/S5 Cabriolet feature technological advancements as available features that enhance both interior and performance luxury.  The 3G MMI (Multi Media Interface) with 3D map graphics and SIRIUS traffic displays the latest evolution of 3D navigation, joystick control for navigation map destination finding, updated graphical clarity, SIRIUS artist/title preview, and SIRIUS traffic-based navigation. 

The S4 sedan features voice-based destination input control, and voice inputs such as "I'm hungry," "I need gas," and "I need coffee" that will point to the closest options. The Audi drive select option available in the S4 sedan and A5/S5 Cabriolet also helps the driver customize steering, suspension, and acceleration characteristics.  The available performance-oriented Sports Rear Differential package with torque vectoring is reserved for the S4 sedan and S5 coupe/Cabriolet.

The 2010 S4 sedan returns to the Audi U.S. lineup a year after the successful launch of the all-new B8 A4, and marks a strategic enhancement for performance models in the U.S. Audi lineup.

The new S4 is now equipped with a 3.0T V-6 FSI direct injection supercharged engine with 333 hp and 325 lb.-ft, of torque, the 2010 S4 with a manual transmission offers a 0-60 time of 4.9 seconds, compared to a 0-60 time of 5.3 seconds for the previous generation S4 V-8 manual. The 2010 S4 also provides greater fuel efficiency (2010 S4 manual achieves 18 mpg city/27 highway, compared to the previous-generation 2008 S4 V-8 manual ratings of 13/20).

S4-specific features include standard S4-embossed heated front sport seats, front/rear bumpers, front grille, wheels, LED taillights and front xenon headlamps with LED daytime running lights

The introduction of A5 and S5 Cabriolet marks the expansion of the A5 model line and the replacement for the 2009 A4 and S4 Cabriolet nameplates.  Featuring an innovative cloth acoustic roof that folds in a class-leading 15 seconds at speeds of up to 30 miles per hour, it is lighter than a retractable hard top and improves driving dynamics, center of gravity, and fuel efficiency as a result.  Safety continues to be a top priority for Audi, which offers more models earning "Top Safety Pick" recognition from the Insurance Institute for Highway Safety than any other German luxury car brand.* 

The A5 and S5 Cabriolet feature the latest safety features, including active roll bars behind the seats, front airbags, knee airbags, seat-mounted side head/chest airbags, and ESP stability control. 

* - "Top Safety Pick" is based on 31 mph side-impact crash test, 40 mph frontal-offset crash test, and 20 mph rear-impact test and the availability of ESC. Test performed by the Insurance Institute for Highway Safety. For details, visit www.iihs.org.