Automotive Fleet
MenuMENU
SearchSEARCH

AUDI AG: Best First Half-Year in Company History in Terms of Deliveries

AUBURN HILLS, MI – AUDI AG sold more than 516,000 cars to customers worldwide between January and June (2007: 508,842), representing a gain of 1.4 percent compared with the first six months of 2007

by Staff
July 14, 2008
2 min to read


AUBURN HILLS, MI – AUDI AG sold more than 516,000 cars to customers worldwide between January and June (2007: 508,842). This represents a gain of 1.4 percent compared with the first six months of 2007. In June, Audi sold around 90,000 cars (2007: 88,846). The premium car brand is expecting significant growth mainly in the second half of the year, thanks to market launches of important high-volume models.


“In 2008 we will achieve record sales of more than 1 million cars for the first time in our history,” said Audi Chairman Rupert Stadler. “The first half of the year was marked by major model changes for us, yet we’re already two percent above target.”

Ad Loading...

Sales figures for the high-volume model lines of the Ingolstadt-based company were marked by the introduction of new model generations and model improvements. The next-generation Audi A4 Avant was launched throughout Europe in May; the new A4 Sedan became available in Germany at the end of 2007 and sold very well in its first months on the market.

Major product improvements are upcoming for both the Audi A3 and the Audi A6 and will provide further impetus for sales of Audi cars in coming months.

“We will launch the updated Audi A3 in July. For the A4 important new engine versions in the mid-performance range are on their way and in September sales start on the US market,” said Peter Schwarzenbauer, member of the board of management for marketing and sales of AUDI AG.


Later in the year, Audi will also introduce the new Audi Q5, along with the Audi A6 product improvement. By 2015, AUDI AG wants to expand its range from currently 26 to then 40 models.

In the first six months, Audi sales increased, in particular, in Asia-Pacific. Audi was able to further extend its leading position in China (including
Hong Kong).

Ad Loading...


The markets in Eastern Europe are also showing consistently positive development, and in the boom market of the region, Russia, Audi sales were up 19.1 percent on the corresponding period of last year. AUDI AG also recorded growing sales in the United Kingdom, its most important European export market.


In the US, Audi recorded increased sales in June. With 8,203 cars, the premium car brand sold 5.3 percent more cars than in the same month last year (2007: 7,789). In total, sales in the difficult market environment remained 1.5 percent behind last year’s figure, with 45,024 cars sold.


Audi expects the introduction of the high-volume A4 model in September, along with the premier at year’s end of the TDI with ultra low emission system in the Audi Q7, to provide important impetus for sales in the United States.





More Operations

Graphic reading “What’s New From Lytx at Protect 2026?” over a blue digital network background highlighting Lytx fleet technology and AI-powered safety solutions.
Operationsby News/Media ReleaseMay 6, 2026

Lytx Introduces New AI Fleet Technologies at Protect 2026

The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.

Read More →
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
Ad Loading...
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
Ad Loading...
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
Ad Loading...
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →