AUDI AG: Best First Half-Year in Company History in Terms of Deliveries
AUBURN HILLS, MI – AUDI AG sold more than 516,000 cars to customers worldwide between January and June (2007: 508,842), representing a gain of 1.4 percent compared with the first six months of 2007
AUBURN HILLS, MI – AUDI AG sold more than 516,000 cars to customers worldwide between January and June (2007: 508,842). This represents a gain of 1.4 percent compared with the first six months of 2007. In June, Audi sold around 90,000 cars (2007: 88,846). The premium car brand is expecting significant growth mainly in the second half of the year, thanks to market launches of important high-volume models.
“In 2008 we will achieve record sales of more than 1 million cars for the first time in our history,” said Audi Chairman Rupert Stadler. “The first half of the year was marked by major model changes for us, yet we’re already two percent above target.”
Sales
figures for the high-volume model lines of the Ingolstadt-based company were
marked by the introduction of new model generations and model improvements. The
next-generation Audi A4 Avant was launched throughout Europe in May; the new A4
Sedan became available in Germany at the end of 2007 and sold very well in its first months on the market.
Major product improvements are upcoming for both the Audi A3 and the Audi A6 and will provide further impetus for sales of Audi cars in coming months.
“We will launch the updated Audi A3 in July. For the A4 important new engine versions in the mid-performance range are on their way and in September sales start on the US market,” said Peter Schwarzenbauer, member of the board of management for marketing and sales of AUDI AG.
Later in
the year, Audi will also introduce the new Audi Q5, along with the Audi A6
product improvement. By 2015, AUDI AG wants to expand its range from currently
26 to then 40 models.
In the
first six months, Audi sales increased, in particular, in Asia-Pacific. Audi
was able to further extend its leading position in China
(including
Hong Kong).
The markets in Eastern Europe are also showing consistently positive development, and in the boom market of the region, Russia, Audi sales were up 19.1 percent on the corresponding period of last year. AUDI AG also recorded growing sales in the United Kingdom, its most important European export market.
In the US, Audi recorded increased sales in June. With 8,203 cars, the premium car brand sold 5.3 percent more cars than in the same month last year (2007: 7,789). In total, sales in the difficult market environment remained 1.5 percent behind last year’s figure, with 45,024 cars sold.
Audi expects the introduction of the high-volume A4 model in September, along with the premier at year’s end of the TDI with ultra low emission system in the Audi Q7, to provide important impetus for sales in the United States.
More Operations

Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
