America's Most Popular Car Colors
NEW YORK – Car dealers desperate to shed inventory might want to buy some white paint. That's because 20 percent of North America’s car buyers drove off in white vehicles this year.
NEW YORK – Car dealers desperate to shed inventory might want to buy some white paint. That's because 20 percent of North America’s car buyers drove off in white vehicles this year, according to www.Forbes.com. Black and silver were also popular — 17 percent of buyers preferred these shades. Blue ranked fourth (13 percent) and gray rounded out the top five (12 percent).
What’s so great about white? Special pigments called “white effects” can subtly alter a variety of shades, allowing drivers to express their personal styles. Car colors with altered white tones include “Performance White” on the Ford Mustang, Lexus IS 250’s “Starfire Pearl.” and “Calla White” on the Audi Q7. This is the second year white has topped the list, according to Forbes.
“These nuances are more obvious in white,” says Leatrice Eiseman, executive director of the Pantone Color Institute and color consultant, of white’s popularity. “It catches the light easily. If you have a pigmented finish, it is going to be more obvious on a white car.”
The findings are part of the 2008 DuPont Automotive Color Popularity Report, released in December. DuPont provides coatings for automakers’ production lines, and for the collision repair industry.
The report, which measures car colors’ percentages of North American market share, found that while black, white, and silver remain the most well-liked, other trends are emerging.
Buyers looking for ways to differentiate their cars from others on the road are trying out tri-coat systems, which comprise a base coat, a mid layer containing the color and a special “effect” pigment, and a clear coat.
What’s more, “earth-friendly” tones such as blue are gaining popularity, says Karen Surcina, color marketing manager with DuPont Performance Coatings. Last year, 12 percent of buyers preferred blue; this year, the figure is up slightly to 13 percent. Blue is especially popular among buyers looking to live a greener lifestyle, since it is widely perceived to be representative of nature. Interestingly, green was chosen by just 3 percent of North American buyers, according to Forbes.
Don’t expect blue to surpass the top three any time soon. They’re universally popular: In Europe, black (solid and with effect), silver, and gray reign, accounting for 26 percent, 20 percent, and 18 percent of the market, respectively. Russians overwhelmingly choose silver cars (30 percent) while India's market shows a preference for white, white pearl (17 percent and 11 percent, respectively), and silver (27 percent.)
Among the least loved? Yellow/gold and beige/brown — just 2 percent and 5 percent of drivers, respectively, prefer these colors.
More Operations

Moventum Fleet Management Names Mark Iorillo Head of Sales
Iorillo brings nearly 20 years of fleet management and sales experience to the role, including previous positions at Element Fleet Management, CEI, Donlen and Ryder.
Read More →
Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →