Automotive Fleet
MenuMENU
SearchSEARCH

AcuraWatch-Equipped Vehicles Hit Sales Milestone

Acura has sold more than 100,000 vehicles equipped with the automaker’s suite of advanced safety and driver-assistance systems.

by Staff
March 9, 2017
AcuraWatch-Equipped Vehicles Hit Sales Milestone

The AcuraWatch Road Departure Mitigation Alert in the 2017 Acura MDX. Photo courtesy of Acura.

3 min to read


The AcuraWatch Road Departure Mitigation Alert in the 2017 Acura MDX. Photo courtesy of Acura.

Acura has surpassed the 100,000-unit mark in U.S. sales of vehicles equipped with the AcuraWatch suite of advanced safety and driver-assistance technologies, the automaker said.

After the first two months of 2017, nearly half of all Acura vehicles sold in the U.S. this year have been equipped with AcuraWatch. Additionally, Acura will expand the AcuraWatch suite of technologies with the introduction of Traffic Jam Assist technology on certain models later this year.

Ad Loading...

“We are working toward a zero-collision society, and this approach is resonating strongly with younger luxury customers who show increasing interest in safety technologies,” said Jon Ikeda, vice president and general manager of Acura. “Deploying active safety and driver-assistive technology broadly is one way we are taking care of our customers and differentiating Acura.”

AcuraWatch employs advanced “sensor fusion” technology, using the combined sensing capabilities of millimeter-wave radar and a monocular camera to help maintain the vehicle’s position in traffic and to prevent or mitigate the severity of a collision.

AcuraWatch was introduced to the Acura lineup in 2014 on the 2015 Acura TLX, and has steadily expanded to all core Acura models. AcuraWatch is offered as standard equipment on all 2017 MDX and 2017 RLX models, and is available on all 2017 Acura sedans and SUVs.

The AcuraWatch suite of technologies includes the Collision Mitigation Braking System with forward collision warning, commonly known as automatic emergency braking; Road Departure Mitigation with lane departure warning; a lane keeping assist system; and adaptive cruise control with low-speed follow.

At the 2016 Los Angeles Auto Show, Acura signaled its plans to provide AcuraWatch as standard equipment on all core models. The automaker also announced it will add Traffic Jam Assist as an available technology on certain models starting in 2017.

Ad Loading...

Traffic Jam Assist provides greater driver assistance and convenience in stop-and-go highway driving, Acura said. With Traffic Jam Assist, vehicles will be able to come to a complete stop and accelerate again with traffic without any driver input, as well as steer the vehicle within certain constraints.

Traffic Jam Assist has sensors and the functionality of adaptive cruise control with low speed follow, as well as lane keeping assist, extended by adding electromechanical steering. The components of Traffic Jam Assist include a mid-range radar sensor, long-range radar sensor, multi-purpose camera and stereo video camera. Current AcuraWatch ACC technology provides for semi-automated braking to a stop, but requires driver input to resume speed.

Additional standard safety equipment on all models includes the Advanced Compatibility Engineering body structure, Vehicle Stability Assist with traction control, an anti-lock braking system, side curtain air bags (some vehicles are equipped with a rollover sensor as well), advanced front air bags and front side air bags. All new Acura models also are equipped with a multi-angle rearview camera as standard equipment. 

More Safety

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Ad Loading...
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
Ad Loading...
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
TelematicsJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
An Automotive Fleet podcast thumbnail
SafetyJune 26, 2026

How 5-Second Telematics Data Is Changing Fleet Safety

This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.

Read More →
Ad Loading...
Technician inspecting a vehicle engine during maintenance as fleets prepare for summer heat, focusing on battery health, cooling systems, and preventing downtime.
Maintenanceby Faith HowellJune 18, 2026

The Two Biggest Summer Downtime Threats for Fleets

A conversation with a maintenance expert reveals the two most common summer maintenance pains and how to prevent them.

Read More →