Automotive Fleet
MenuMENU
SearchSEARCH

AcuraWatch-Equipped Vehicles Hit Sales Milestone

Acura has sold more than 100,000 vehicles equipped with the automaker’s suite of advanced safety and driver-assistance systems.

by Staff
March 9, 2017
AcuraWatch-Equipped Vehicles Hit Sales Milestone

The AcuraWatch Road Departure Mitigation Alert in the 2017 Acura MDX. Photo courtesy of Acura.

3 min to read


The AcuraWatch Road Departure Mitigation Alert in the 2017 Acura MDX. Photo courtesy of Acura.

Acura has surpassed the 100,000-unit mark in U.S. sales of vehicles equipped with the AcuraWatch suite of advanced safety and driver-assistance technologies, the automaker said.

After the first two months of 2017, nearly half of all Acura vehicles sold in the U.S. this year have been equipped with AcuraWatch. Additionally, Acura will expand the AcuraWatch suite of technologies with the introduction of Traffic Jam Assist technology on certain models later this year.

Ad Loading...

“We are working toward a zero-collision society, and this approach is resonating strongly with younger luxury customers who show increasing interest in safety technologies,” said Jon Ikeda, vice president and general manager of Acura. “Deploying active safety and driver-assistive technology broadly is one way we are taking care of our customers and differentiating Acura.”

AcuraWatch employs advanced “sensor fusion” technology, using the combined sensing capabilities of millimeter-wave radar and a monocular camera to help maintain the vehicle’s position in traffic and to prevent or mitigate the severity of a collision.

AcuraWatch was introduced to the Acura lineup in 2014 on the 2015 Acura TLX, and has steadily expanded to all core Acura models. AcuraWatch is offered as standard equipment on all 2017 MDX and 2017 RLX models, and is available on all 2017 Acura sedans and SUVs.

The AcuraWatch suite of technologies includes the Collision Mitigation Braking System with forward collision warning, commonly known as automatic emergency braking; Road Departure Mitigation with lane departure warning; a lane keeping assist system; and adaptive cruise control with low-speed follow.

At the 2016 Los Angeles Auto Show, Acura signaled its plans to provide AcuraWatch as standard equipment on all core models. The automaker also announced it will add Traffic Jam Assist as an available technology on certain models starting in 2017.

Ad Loading...

Traffic Jam Assist provides greater driver assistance and convenience in stop-and-go highway driving, Acura said. With Traffic Jam Assist, vehicles will be able to come to a complete stop and accelerate again with traffic without any driver input, as well as steer the vehicle within certain constraints.

Traffic Jam Assist has sensors and the functionality of adaptive cruise control with low speed follow, as well as lane keeping assist, extended by adding electromechanical steering. The components of Traffic Jam Assist include a mid-range radar sensor, long-range radar sensor, multi-purpose camera and stereo video camera. Current AcuraWatch ACC technology provides for semi-automated braking to a stop, but requires driver input to resume speed.

Additional standard safety equipment on all models includes the Advanced Compatibility Engineering body structure, Vehicle Stability Assist with traction control, an anti-lock braking system, side curtain air bags (some vehicles are equipped with a rollover sensor as well), advanced front air bags and front side air bags. All new Acura models also are equipped with a multi-angle rearview camera as standard equipment. 

More Safety

A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →
Coca-Cola fleet executive smiling beside graphic text reading “Rolling Dollar Signs” about the company’s trucking and fleet strategy.
Safetyby Chris BrownMay 12, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.

Read More →
Ad Loading...
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
SafetyMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
pictures of a lock with the words Cybersecurity 101
Safetyby Jeanny RoaMay 11, 2026

Fleet Cybersecurity 101: What You Need from Your Technology Vendors

From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.

Read More →
Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Ad Loading...
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Ad Loading...
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →