Automotive Fleet
MenuMENU
SearchSEARCH

2023 Fleet Vehicle Sales Soar Past 2 Million Mark

The end-of-year tallies show a healthy 28% annual increase across commercial, rental, and government fleet sectors.

January 3, 2024
2023 Fleet Vehicle Sales Soar Past 2 Million Mark

The December spike in rental fleet sales pushed up overall sales for the month, leading to a stronger cap for the year.

Graphic: Bobit

2 min to read


U.S. fleet vehicle sales passed another post-pandemic milestone in 2023 as supply chain kinks straightened out and vehicles inventory available to fleets ramped up, according to Bobit/Automotive Fleet sales data released Jan. 3.

Among all commercial, rental, and government sector fleets total sales for the year reached 2,179,751 vehicles compared to 1,698,656 in 2022, for a robust increase of 28.3%.

Ad Loading...

Bobit fleet sales numbers reflect aggregate sales from the three major Detroit-based auto manufacturers and the Asian Big 6. [Three of the Asian automakers exclude sales figures from their luxury vehicle sub-brands].

Broke down by fleet sector, 2023 sales figures show:

  • Commercial sales totaled 888,123, up 4.1% from 853,113 in 2022.

  • Rental fleet sales reached 1,019,225, up a sizable 58.1% from 644,494 in 2022. The auto rental industry benefitted from increased supply as it was able to replace higher mileage vehicles that were run during the COVID years.

  • Government sales came in at 272,403 vehicles, up 35.5% from 201,049 in 2022.

December 2023 Fleet Sales Provide End of Year Bump

The December spike in rental fleet sales pushed up overall sales for the month, leading to a stronger cap for the year.

Overall, among the three fleet sectors, December sales totaled 201,808 vehicles, up 21.7% from 165,809 in 2022. Monthly sales figures broken down by fleet sector:

Ad Loading...
  • Commercial fleets were the only category to decline in December, dipping to 69,647 vehicles sold last month compared to 80,888 in December 2022, a decrease of about 14%.

  • Rental fleets surged 71.8% year-over-year in December, from 64,152 vehicles sold in December 2022 to 110,198 last month.

  • Government fleet sales last month were 21,963 vehicles sold, up 5.7% from 20,769 in December 2022.

In analyzing the monthly results, Cox Automotive Senior Economist Charlie Chesbrough said: “The key question for 2024 is how much increase can there be over 2023’s big gain. Some of the pent-up demand from fleet is now satiated, so further growth will likely be more challenging.”

Some new key players emerged with Nissan, Toyota and Hyundai reporting much more fleet activity. Although less than half of what the Detroit Three average, fleet sales for Nissan and Hyundai are up over 100% and Toyota is up almost 80% compared to December last year.

More Vehicle Research

Johan Verbois, executive director of CARA, stands outdoors in a blue blazer with arms crossed, with blurred vehicles and greenery in the background.
Remarketingby News/Media ReleaseApril 27, 2026

CARA Appoints Johan Verbois as Executive Director

CARA recently opened up a part-time executive director position and appointed Johan Verbois for the role.

Read More →
Subaru electric SUV driving along a coastal highway at sunset, representing the 2027 Getaway with three-row seating and all-electric performance.
Vehicle Researchby News/Media ReleaseApril 22, 2026

Subaru Unveils New Electric SUV, a Three-Row 2027 Subaru Getaway

Subaru introduces the all-electric 2027 Getaway, a three-row SUV with 420 hp, over 300 miles of range, and fast-charging capability, expanding its EV lineup.

Read More →
Vehicle Researchby StaffApril 21, 2026

GM Envolve Changes Name to GM Fleet

The GM Fleet name aligns to how customers identify us and it also helps with discoverability, the company said.

Read More →
Ad Loading...
Electric vehicle charging in a home garage with wall-mounted charging and energy systems, illustrating WEX EV At-Home fraud protection and fleet charging verification technology.
Vehicle Researchby News/Media ReleaseApril 21, 2026

WEX Launches Solution to Close EV At-Home Charging Visibility Gap

At NAFA I&E 2026, WEX debuted an EV solution that adds a layer of verification to help fleets track, validate, and trust every at-home charging dollar.

Read More →
Mechanic working under a car hood with diagnostic tool; overlay text reads “Fleet repair isn’t too expensive. It’s unpredictable.” highlighting cost uncertainty in fleet maintenance.
Vehicle ResearchApril 20, 2026

The Hidden Pain in Fleet Repair

BBM research insights reveal that budget headaches might be less about costs than fleet pros think.

Read More →
Silver Mercedes-Benz GLE SUV driving on a winding mountain road, showcasing updated exterior design and performance in a scenic landscape.
Vehicle Researchby News/Media ReleaseApril 16, 2026

The New Mercedes-Benz GLE Brings More Power and Intelligence

Mercedes-Benz updates the 2027 GLE with revised powertrains, expanded electrification, updated suspension systems, and a new software platform, while retaining its core SUV lineup and capabilities.

Read More →
Ad Loading...
Portrait of Art Kinsman, newly appointed NETS Chief Strategy Officer, smiling in a suit jacket against a neutral background.
Vehicle Researchby News/Media ReleaseApril 16, 2026

NETS Appoints Art Kinsman as Chief Strategy Officer

The Network of Employers for Traffic Safety (NETS) has tapped Art Kinsman for a new leadership role as Chief Strategy Officer.

Read More →
Vehicle Researchby StaffApril 15, 2026

Agero Aquires Urgently

Agero is acquiring Urgently, combining two tech-driven roadside assistance providers. The deal expands AI-powered dispatch, data capabilities, and service scale across fleet and mobility markets.

Read More →
Teaser image of 2027 Nissan Rogue Hybrid e-POWER, a dark SUV with LED lighting, representing Nissan’s new series hybrid with dual-motor AWD and no plug-in charging.

2027 Nissan Rogue Hybrid e‑POWER's Technology Explained

Nissan's hybrid powertrain with dual-motor all-wheel drive adds refinement and updated driving characteristics in the Rogue.

Read More →
Ad Loading...
Side profile of a dark Volkswagen Atlas SUV in a studio setting with blue lighting, highlighting updated design and exterior styling.

All-new 2027 Volkswagen Atlas debuts at the New York International Auto Show

Volkswagen revealed the redesigned 2027 Atlas, featuring updated styling, new in-cabin technology, and a more powerful turbocharged engine ahead of its launch later this year.

Read More →