TORRANCE, CA -- The Toyota Prius is offering a new accessory package for 2011. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show, the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).

The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota. Ordering for the limited production 2011 Prius PLUS Performance Package begins this month.

Available in limited quantity, the new Prius PLUS Performance Package allows the customer to choose from four popular Prius colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic. The package starts with a seven-piece aerodynamic ground effects kit that delivers a lower-profile stance. It includes front and rear bumper spoilers, sleek side skirts and a rear diffuser. The custom body kit was aerodynamically designed and engineered to reduce the vehicle’s coefficient of drag, Toyota said. 

Complementing the body kit are race-inspired 17-inch forged alloy wheels. The higher strength-to-weight ratio reduces the upsprung weight, assists in keeping the corner weight down and performance up, while maintaining the Prius’ overall light vehicle weight and high fuel efficiency. The wheels are fitted with low-profile 215/45R17 tires and have a custom offset, which increases track width while maintaining Prius’ low rolling resistance. The split five-spoke pattern has a liquid metal protective finish.

The performance side of the PLUS package delivers excellent traction and handling without sacrificing fuel efficiency. The track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear.  This enhances the vehicle’s on-road performance through quicker turn-in, enhanced steering response and improved cornering ability, Toyota said. A tuned rear sway bar is added to help reduce body lean for flatter cornering and maneuverability. The sway bar is constructed of high carbon spring steel, powder coated to prevent corrosion and road damage.