2009 Design of the Year: 2009 Audi A5
INGOLSTADT, GERMANY – Automobilemag.com has announced the 2009 Audi A5 as the 2009 Design of the Year winner.
INGOLSTADT, GERMANY – Automobilemag.com has announced the 2009 Audi A5 as the 2009 Design of the Year winner.
Last year, after disputing Volkswagen Group design chief Walter de’Silva’s assertion that Audi’s A5 is his best-ever design, Automobilemag.com confirmed that he had indeed created a beautiful car. Just how beautiful has been clarified by seeing A5s on the road, but no one really fully appreciates the quality of its total design before driving it, according to www.automobilemag.com.
The first point of appreciation comes when you approach the car, finding it bigger and more substantial than it seemed in static auto-show conditions. The second comes when you open the door to find one of the best interiors offered today, for any car at any price. Audis have had excellent interiors for many years, but the A5 surpasses previous models. A driver senses that a special effort was made just to please him, yet passengers, too, are flattered by the seating comfort and the obvious care in assembling the details. This is clearly a car made for going places, a true grand tourer.
Everything one touches feels good to the fingers. Tactile response is too often ignored in car design, but while traveling in an A5, one could spend hours gently caressing its controls, its armrests, even its voluptuous seat contours. It helps that actuating the knobs and buttons is smooth, precise, and physically satisfying. The only other car as tactilely pleasing is an older pre-German Rolls-Royce, with its few but perfectly finished organ-stop vent knobs and polished black steering wheel.
The exterior is not head and shoulders above other cars, but it is elegantly handsome and more emotional in form than previous Audis. Germanic rigor is nicely tempered by Latin romanticism. The key line on the exterior is the sharp surface break running from the upper outer headlamp corner to the corresponding point on the taillight, subtly rising above each wheel. It is complemented by the rising line on the flanks that carries through the rear wheel opening and sweeps around the back of the car to define the bumper.
All U.S.-spec A5s feature Quattro all-wheel drive, so they’re particularly good in bad weather situations, making them excellent choices in much of the United States, not to mention northern Europe. Whether facing snow and ice or not, the elegance, stability, and sheer visual presence of the A5 are pleasing to owners. For us, it is a clear Design of the Year winner.
More Operations

Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
