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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

ArticlesCover Storyby Lauren FletcherJanuary 1, 2011

Ford’s All-New F-150 Powertrain Lineup Delivers on Fuel Economy

Ford engineers put the new powertrain lineup through a litany of tests to ensure complete compatibility with truck applications and durability.

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Articlesby Lauren FletcherNovember 22, 2010

How to Obtain Senior Management Support of a Telematics Program

Acquiring senior management’s support of a new program, such as telematics, is necessary, but can be a difficult process. Steps to make the process proceed smoothly are listed.

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Articlesby Lauren FletcherNovember 18, 2010

AFLA Conference Marks Back-to-Back Record-Breaking Years

With more than 420 registered attendees, a number of industry expert keynote speakers, and a slew of professional recognition awards, the 2010 AFLA Conference was a huge success.

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ArticlesCover Storyby Lauren FletcherNovember 8, 2010

Chevrolet Silverado HD & GMC Sierra HD: Strong on Heritage

Fully redesigned for 2011, all-new control features, updated engine offerings, and added technology help these “mobile offices” keep crews safe and working — wherever they travel.

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Articlesby Lauren FletcherOctober 14, 2010

8 Fleet Professionals Inducted to Fleet Hall of Fame

Eight new honorees were inducted into the Fleet Hall of Fame at the recent Automotive Fleet & Leasing Association (AFLA) annual conference.

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Articlesby Lauren FletcherOctober 13, 2010

Who Commits Fleet Accidents & When Do They Occur?

Statistics comparing accident occurrences to driver age and tenure, as well as time of day and day of the week, help fleet managers see the value of continued safety training and accident avoidance methods.

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Articlesby Lauren FletcherSeptember 27, 2010

Senior Management Support of Telematics Crucial

Getting senior management to understand the value of implementing telematics in fleet plays a significant role in the success of a program.

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Articlesby Lauren FletcherSeptember 5, 2010

Fleet Vehicles: 'Kicked Up' & Unique

Many fleet vehicles are indistinguishable from consumer models; however, several fleets are “kicking it up a notch” with unique looks, designs, and purposes.

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Articlesby Lauren FletcherSeptember 5, 2010

Del-Air Wins Big Through Process Improvement

Out-of-the-box thinking and the love of a challenge give one fleet manager the edge to win the NAFA Fleet Management Association’s 2010 Larry Goill Award.

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Articlesby Lauren FletcherSeptember 5, 2010

Del-Air Wins Big Through Process Improvement

Out-of-the-box thinking and the love of a challenge give one fleet manager the edge to win the NAFA Fleet Management Association’s 2010 Larry Goill Award.

Read More →