Automotive Fleet
MenuMENU
SearchSEARCH

Roche Incorporates Environmental Alternatives Into Its Fleet

Roche, a leading pharmaceutical and diagnostic business, implemented a successful hyybrid vehicle program that reduces gas and emissions in its sales fleet.

January 1, 2008
3 min to read


Like most healthcare organizations, Roche is committed to enhancing the well-being and quality of life not only for its clients, but also for employees, starting with the company’s fleet.

Taking Environmental Measures

Dr. Jack Kace, vice president, environmental and safety for Roche formed the safety, health, and environmental (SHE) group. The SHE team’s core principles include the health and safety of employees and the community, and protection of the environment. Environmental concerns cover air emissions, waste discharges, and solid wastes.

Ad Loading...

“A few years ago, we were concerned about crash test ratings, rollover likelihood, and classic safety parameters with the fleet. Now we have begun to branch out to industrial hygiene concerns that are primarily ergonomic,” said Kace.

For example, if the material in a vehicle’s interior seats causes back strain or any pain, the SHE group investigates the issue. SHE also looks at fleet vehicles’ environmental impact. In 2004, SHE observed the amount of gasoline the Roche fleet consumed, combined with the amount of emissions it emitted, and devised plans to reduce both. “There is no department at Roche that is untouched by our efforts toward energy conservation,” said Kace.

Changing to Make a Difference

Roche wanted to reduce CO² emissions and mileage. In 2004, the company began its volunteer hybrid fleet vehicle program. Drivers choose their vehicles, and the hybrid of choice at the time was the Toyota Prius. Roche started with 50 hybrids and, by driver demand, expanded the numbers, later adding the Ford Escape Hybrid. Roche Fleet Manager Angela Gregorowicz manages about 2,040 vehicles, including 242 hybrids. “Among other duties, I work with our environmental, health, and safety department and help select the right vehicle to meet Roche corporate goals,” said Gregorowicz.

When the hybrid program began, some Roche drivers were skeptical, voicing concerns about vehicle servicing. However, the vehicles have proven reliable and cost-effective.

“Our drivers are happy with the hybrids, and they are willing to wait for the vehicles even though it takes a while before they are received. But our drivers believe in these cars and how they have benefited the company,” said Gregorowicz.

Ad Loading...

Wheels Inc., Roche’s leasing company, has estimated the total operating cost of using a Toyota Prius versus a traditional mid-sized sedan. Over a normal operating period, the Prius saves Roche $3,000 in total costs. The total savings fluctuates with initial purchase price. While Roche pays more for the hybrid initially, the Prius resale value is good and the hybrid saves about $1,500 a year in gasoline costs.

Accomplishing Goals

The U.S. Environmental Protection Agency (EPA) Climate Leaders program recently recognized Roche for achieving its corporate goal two years ahead of schedule. The goal targeted a 10.8-percent reduction in greenhouse gas emissions since 2001. Incorporating hybrid and electric vehicles within its fleet helped achieved this goal.

Roche also recently submitted new 2010 goals to the EPA. Roche pledged to further reduce greenhouse gas emissions across the country and move to a 15-percent reduction of gases by 2010.

Subscribe to Our Newsletter

More Operations

A car dealership with added inscription "Every fleet vehicle eventually becomes local."
Operationsby Chris BrownJuly 15, 2026

Your Local Dealer Knows More Than You Think

Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.

Read More →
Portrait of Austin Schutte, founder and CEO of Anew Solutions, featured in Automotive Fleet's Fleet Meets series highlighting his career, leadership philosophy, and fleet industry insights.
Operationsby Faith HowellJuly 14, 2026

Fleet Meets: Austin Schutte

Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.

Read More →
Photo of Team Brown building soap box derby
Operationsby Chris BrownJuly 13, 2026

Soap Box Derby Challenge: What’s Powering Team Brown

The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.

Read More →
Ad Loading...
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Where We're Headed: A Practical Look at AI in Fleet

Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.

Read More →
Ad Loading...
A blue and white Automotive Fleet podcast thumbnail.
OperationsJuly 2, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

Growing legal exposure can put fleets at risk. Here's one company's approach.

Read More →