Automotive Fleet
MenuMENU
SearchSEARCH

Roche Incorporates Environmental Alternatives Into Its Fleet

Roche, a leading pharmaceutical and diagnostic business, implemented a successful hyybrid vehicle program that reduces gas and emissions in its sales fleet.

January 1, 2008
3 min to read


Like most healthcare organizations, Roche is committed to enhancing the well-being and quality of life not only for its clients, but also for employees, starting with the company’s fleet.

Taking Environmental Measures

Dr. Jack Kace, vice president, environmental and safety for Roche formed the safety, health, and environmental (SHE) group. The SHE team’s core principles include the health and safety of employees and the community, and protection of the environment. Environmental concerns cover air emissions, waste discharges, and solid wastes.

Ad Loading...

“A few years ago, we were concerned about crash test ratings, rollover likelihood, and classic safety parameters with the fleet. Now we have begun to branch out to industrial hygiene concerns that are primarily ergonomic,” said Kace.

For example, if the material in a vehicle’s interior seats causes back strain or any pain, the SHE group investigates the issue. SHE also looks at fleet vehicles’ environmental impact. In 2004, SHE observed the amount of gasoline the Roche fleet consumed, combined with the amount of emissions it emitted, and devised plans to reduce both. “There is no department at Roche that is untouched by our efforts toward energy conservation,” said Kace.

Changing to Make a Difference

Roche wanted to reduce CO² emissions and mileage. In 2004, the company began its volunteer hybrid fleet vehicle program. Drivers choose their vehicles, and the hybrid of choice at the time was the Toyota Prius. Roche started with 50 hybrids and, by driver demand, expanded the numbers, later adding the Ford Escape Hybrid. Roche Fleet Manager Angela Gregorowicz manages about 2,040 vehicles, including 242 hybrids. “Among other duties, I work with our environmental, health, and safety department and help select the right vehicle to meet Roche corporate goals,” said Gregorowicz.

When the hybrid program began, some Roche drivers were skeptical, voicing concerns about vehicle servicing. However, the vehicles have proven reliable and cost-effective.

“Our drivers are happy with the hybrids, and they are willing to wait for the vehicles even though it takes a while before they are received. But our drivers believe in these cars and how they have benefited the company,” said Gregorowicz.

Ad Loading...

Wheels Inc., Roche’s leasing company, has estimated the total operating cost of using a Toyota Prius versus a traditional mid-sized sedan. Over a normal operating period, the Prius saves Roche $3,000 in total costs. The total savings fluctuates with initial purchase price. While Roche pays more for the hybrid initially, the Prius resale value is good and the hybrid saves about $1,500 a year in gasoline costs.

Accomplishing Goals

The U.S. Environmental Protection Agency (EPA) Climate Leaders program recently recognized Roche for achieving its corporate goal two years ahead of schedule. The goal targeted a 10.8-percent reduction in greenhouse gas emissions since 2001. Incorporating hybrid and electric vehicles within its fleet helped achieved this goal.

Roche also recently submitted new 2010 goals to the EPA. Roche pledged to further reduce greenhouse gas emissions across the country and move to a 15-percent reduction of gases by 2010.

Subscribe to Our Newsletter

More Operations

A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
Ad Loading...
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Ad Loading...
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →
2019 Automotive Fleet Hall of Fame inductees Joe LaRosa Bob Miesen Bud Morrison Theresa Ragozine portraits
Operationsby StaffApril 21, 2026

Fleet Hall of Fame Honorees Through the Years

A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.

Read More →
Ad Loading...
Operationsby Chris BrownApril 20, 2026

2026 Salary Survey: Six-Figure Fleet Manager Salaries Become the Norm

After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.

Read More →