Automotive Fleet
MenuMENU
SearchSEARCH

How Drivers Can be Safe and Productive

Proper scheduling and workload balance can bring out the best in a fleet driver.

Andy Lundin
Andy LundinFormer Senior Editor
February 1, 2017
How Drivers Can be Safe and Productive

Photo courtesy of iStockphoto.com.

3 min to read


Photo courtesy of iStockphoto.com.

While safety might be the No. 1 priority fleet managers advocate to their drivers on a daily basis, worker productivity also plays a significant role in a fleet’s operation. And whether it’s adding more stops on a route or taking on additional tasks, a schedule that is aimed to make a driver more productive is going to look appealing to upper management. But if drivers are making sacrifices in the safety department as a way to boost the results for the bottom line, the end might not justify the means.

Finding Balance

As with other elements in life, a balance between safety and productivity in a fleet operation is important, according to Art Liggio, president and CEO of Driving Dynamics. A solid foundation designed to achieve balance will help keep both fleet managers and drivers accountable.

Ad Loading...

“While fleet managers understand this equation, many times job descriptions and performance requirements are created in a vacuum. In other words, the drivers’ management team has little to no perspective on how operational demands can affect safety performance. Nor do they understand the high cost that both employers and employees are burdened with when safety is undermined by this imbalance,” said Liggio.

For example, an imbalance could mean an emphasis on drivers packing too much into their work schedule. If a driver were to do this, Liggio said then he or she could begin to exhibit unsafe driving behaviors as a means to complete tasks.

“There is a correlation between inadequately planned or overburdened work schedules and aggressive driving. Drivers will take on additional risk in order to meet their employers’ work assignments,” he said.

Liggio referenced an example in which management at a pharmaceutical fleet increased the workload of its drivers. The company required that its representatives make two additional calls a day. The fleet department ended up with an 8% increase in the number of crashes over the next 12 months after years of relatively stable accident rates. This ultimately affected the company’s bottom line negatively, as the net earnings related to the increased number of calls did not offset the costs due to the increased accident rate.

Proper Scheduling

Adding to the idea of inadequately planned schedules, Liggio said that while employers might set unrealistic goals for their drivers, the fleet drivers themselves must also factor in their day-to-day schedules.

Ad Loading...

“Employees are often culpable because they fail to plan their work day to maximize the use of their time as well as building some time cushions into their schedule. It is not uncommon during the workday that an unplanned situation (e.g. a traffic delay, customer needs require more time to resolve a problem, etc.) may eat into a planned schedule.”

Liggio said that properly structured scheduling, which can be done by way of route planning, should help eliminate these issues. Liggio said that a gradual utilization of telematics data in fleets might also help with this.

“For many years the companies that are operating the light trucks and passenger vehicles didn’t want telematics at all. Now as its starting to be incorporated, there might a change in the way they are structuring routes so it could be very promising there,” he said

Subscribe to Our Newsletter

More Safety

A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →
Coca-Cola fleet executive smiling beside graphic text reading “Rolling Dollar Signs” about the company’s trucking and fleet strategy.
Safetyby Chris BrownMay 12, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.

Read More →
Ad Loading...
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
SafetyMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
pictures of a lock with the words Cybersecurity 101
Safetyby Jeanny RoaMay 11, 2026

Fleet Cybersecurity 101: What You Need from Your Technology Vendors

From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.

Read More →
Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Ad Loading...
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Ad Loading...
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →