Automotive Fleet
MenuMENU
SearchSEARCH

Automated Driving Arrives

Automakers are preparing drivers for the future driving experience by prepping current and upcoming vehicles with new safety features.

Stephane Babcock
Stephane BabcockFormer Managing Editor
Read Stephane's Posts
August 15, 2014
Automated Driving Arrives

Photo via istockpoto.com/000NE

3 min to read


Photo via istockpoto.com/000NE

When it comes to vehicle safety, the ideas of yesterday have become the safety systems of today and the not-so-distant future. Whether it is lane-departure warning systems or forward-collision avoidance systems, vehicles are taking the driver out of the equation and attempting to create a safer driving experience for everyone in the vehicle and on the road.

For many motorists, the thought of leaving the driving to a computer, such as the robot-powered taxis in the movie “Total Recall,” is a little unsettling. Google recently released a video showing people experiencing its self-driving car. While the participants seemed unnerved by the overall experience, what may not be realized by these “drivers” is that many vehicles are already using similar technology.

Ad Loading...

“Many of our current safety systems actually pave the way to autonomous driving,” said North Holbrook, manager of commercial sales at Volvo. “Our current systems for auto braking, lane keeping aid, and adaptive cruise control are great examples of the first steps that are currently available.”

Currently, Volvo’s auto braking technology, City Safety, is standard on all Volvo models, and, with more than 1 million cars on the road, the automaker is seeing the number of low-speed collisions reduced by 20 percent. The blind spot information system (BLIS) and cross traffic alert system both stepped away from the use of cameras and now are exclusively radar based, which allows for earlier and more accurate detection, according to the automaker.

As with Google and other vehicle manufacturers, Volvo is currently testing self-driving cars on public roads, particularly in Gothenburg, Sweden. The test cars are able to handle lane following, speed adaptation, and merging into traffic autonomously.

“This is an important step for us because, by 2017, we’ll have 100 autonomous vehicles able to drive the entire test route,” Holbrook said. “Autonomous driving is a crucial step in our Vision 2020, that by the year 2020 no one will be killed or seriously injured in a new Volvo. Allowing the car to act automatically is crucial when moving toward the vision that future cars will not crash.”

Volvo is also conducting research in areas such as driver sensors and even road magnets for accurate positioning of self-driving cars. Another area of focus the team is working on involves studying cloud-based communication to make driving safer. For example, if the car in front of you hits an icy patch, your car would be notified ahead of passing over the same slick spot. 

Ad Loading...

Whether it’s Jean-Claude Van Damme straddling a pair of tractor-trailers or a self-driving car motoring willing participants down the road, more and more companies are using videos to show what is possible when it comes to creating safer cars.

Hyundai’s recently released video, “The Empty Car Convoy,” shows five stunt drivers testing the smart cruise control, lane keeping assist, and auto emergency braking features of the 2015 Genesis.

At times, seeing is believing. This is the case with the Mercedes-Benz Future Truck 2025, which was recently demonstrated in Germany for officials from 30 countries. The pilot vehicle, a Mercedes Actros tractor-trailer navigated the Autobahn near Magdeburg, Germany, at highway speeds without the driver controlling it.

No matter the direction, an increasing number of automakers are eyeing the future of transport, which could mean drivers will be transformed into passengers.

Subscribe to Our Newsletter

More Safety

Ambulance and damaged car at a crash scene on a rainy roadway, illustrating workplace transportation risks and the growing focus on road safety management for fleets.
SafetyJune 16, 2026

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework

Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Safetyby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Road signs pointing to “Safe” and “Risky” beside a glowing AI network graphic, illustrating the role of artificial intelligence in driver safety, coaching, training, and risk management.
SafetyJune 10, 2026

Coaching Is Not Training, Even When AI Is Doing It

AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.

Read More →
Ad Loading...
Driver resting in a vehicle seat, illustrating the dangers of fatigue and the importance of driver wellness, rest, and alertness for safe fleet and roadway operations.
Safetyby Judie NuskeyJune 9, 2026

How Emotions Behind the Wheel Can Affect Fleet Safety

During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.

Read More →
A blue and red Automotive Fleet graphic calling for nominations for the fleet safety award.
Safetyby Faith HowellJune 4, 2026

Nominations Open for 2026 Fleet Safety Award

Nominations have officially opened for the 2026 Fleet Safety Award Winner.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
Ad Loading...
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
A Fleet Forward Conference graphic representing the safety symposium.
Safetyby Chris BrownMay 29, 2026

NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference

The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.

Read More →
A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Ad Loading...
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →