Automotive Fleet
MenuMENU
SearchSEARCH

Toyota Partners With Wake Forest School of Medicine on Safety Research

WINSTON-SALEM, NC – Wake Forest School of Medicine is one of six leading research institutions across the country chosen by Toyota’s Collaborative Safety Research Center (CSRC) to enhance the development, testing and implementation of new automotive safety innovations.

by Staff
September 13, 2011
3 min to read



WINSTON-SALEM, NC – Wake Forest School of Medicine is one of six leading research institutions across the country chosen by Toyota’s Collaborative Safety Research Center (CSRC) to enhance the development, testing and implementation of new automotive safety innovations.

Toyota’s CSRC announced the partnerships Sept. 13 at the 2011 Toyota Safety Technology Seminar at the Toyota Technical Center (TTC) in Ann Arbor, Mich. The new projects will research vehicle safety subjects ranging from driver education and collision mitigation to accident reconstruction and enhanced crash data analysis. These initiatives build upon the CSRC’s initial focus of reducing the risk of driver distraction and better protecting the most vulnerable traffic populations, including children, teens, seniors and pedestrians.

Ad Loading...

"Wake Forest School of Medicine is proud to partner with Toyota to continue working on these important safety innovations for the auto industry," said Edward Abraham, M.D., dean of the medical school. “Our previous collaboration with Toyota provided the groundwork for us to be included in the continuation of this important research that will have real-life benefits in saving lives and preventing or reducing crash injuries."

The Wake Forest School of Medicine research program is two-fold and will work through its Center for Injury Biomechanics (CIB), which investigates injury mechanisms following trauma to develop a greater understanding of human tolerance to injury. The CIB has previously worked with the CSRC’s Total Human Model for Safety (THUMS) technology to develop ways to reduce trauma from head injuries.

The CIB uses a multidisciplinary approach to solving real-world biomechanics problems, combining the biomedical expertise at Wake Forest Baptist Medical Center with Virginia Tech’s college of engineering. Joel Stitzel Jr., Ph.D., a professor of medical engineering at Wake Forest, is the principal investigator for both of the research programs and is working with a cross-disciplinary team of experts from public health sciences and general surgery.

The first aspect of the new research agreement is a one-year partnership that will focus on advanced automatic crash notification. Wake Forest will work to develop vehicle computer systems that not only notify first responders in the event of a collision, but also predict the likelihood and severity of occupant and driver injuries.

The second research aspect involves Toyota’s THUMS technology and will focus on simulation of real-world collision events. This four-and-a-half-year project will combine collision reconstruction data with “finite element modeling” to better understand how to reduce injuries caused by vehicle collisions. The study will compare information about actual collisions with data from THUMS technology, allowing researchers to pinpoint which changes to vehicle design could have prevented the actual injuries suffered by vehicle occupants. 

Ad Loading...

The projects announced Sept. 13 bring the total number of ongoing research programs to 13. In addition to Wake Forest School of Medicine, the new CSRC collaborative safety technology research partners include: Massachusetts Institute of Technology (MIT) AgeLab, Cambridge, Mass.; The Transportation Active Safety Institute, Indiana University/Purdue University (TASI), Indianapolis, Ind.; Virginia Polytechnic Institute and State University (VT), Blacksburg, Va.; Washtenaw Area Transportation Study (WATS), Ann Arbor, Mich.; and Wayne State University, Detroit, Mich. 

The CSRC initiative, funded by a $50 million, five-year investment by Toyota, plans to announce additional partners and programs over the next year.

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →