Automotive Fleet
MenuMENU
SearchSEARCH

Commercial Fleet Activity Spiked Ahead of Irma

The activity of the more than 33,000 commercial vehicles equipped with a Geotab telematics system increased 360% in the state from Aug. 23 to Sept. 6.

by Staff
September 8, 2017
Commercial Fleet Activity Spiked Ahead of Irma

Graphic of Hurricane Irma forecast via NOAA.

2 min to read


Commercial fleet activity spiked in Florida in the week before Hurricane Irma was expected to reach the Florida Keys as a Category 5 storm on Sept. 10.

Ad Loading...

The activity of the more than 33,000 commercial vehicles equipped with a Geotab telematics system increased 360% in the state from Aug. 23 to Sept. 6. The increase in activity is a result of businesses moving their people and vehicles to safer havens and increased driving as fleets respond to greater public demand for basic goods and services, according to Geotab.

Ad Loading...

Geotab found increased activity in Orlando, Tampa, and Miami, which typically see high volumes of commercial activity, as well as Jacksonville and Pensacola in the north, which have much less traffic.

"Our data shows a significant influx in sheer vehicle activity and not necessarily an increase of vehicles," said Neil Cawse, Geotab's CEO. "Comparing vehicle data from last month to that of today, there is an explosion of activity in Florida’s largest cities and a massive increase in traffic up the I-95 and I-75 highways."

The data also showed that fleet drivers are increasingly heading to fuel stations amid reported shortages in the Miami-Fort Lauderdale region. About 40% of the stations in that area have run out of gasoline.

On an average weekday in Florida, 36% of Geotab vehicles fill up their tanks at least once. Over the past few days, Geotab analysts have seen this number rise to over 45% of active vehicles, meaning more than 7,500 vehicles are fueling up at the pumps.

Geotab also analyzed Hurricane Irma's impact on Puerto Rico, which was struck on Sept. 7 by the storm. That day, only 35% of the Geotab vehicles on the island were being used. On an average weekday in the month before the storm, an average of 91% of Geotab vehicles were being used.

Ad Loading...

"With no direct evacuation route available on the island, we can see the devastating effects Irma had on commercial activity in the days leading up to its arrival," Cawse said. "One positive piece of news is that we have seen over 95 percent of our vehicles still communicating at this time."

Graphic of Hurricane Irma forecast via NOAA.

Geotab created a timelapse map of the commercial activity in Florida that can be viewed here.

More Telematics

A man sitting at his desk with his phone to his ear
Telematics•by News/Media Release•October 6, 2026

GM Launches OnStar Fleet Intelligence Platform With AI Assistant

The new platform brings vehicle data, order tracking, connected services and fleet analytics into one system, with an AI assistant that can answer fleet questions using natural-language prompts.

Read More →
new garage 2.0 dashboard
Telematics•by Staff•October 5, 2026

Inspiration Fleet Introduces Garage 2.0 Fleet Intelligence Platform

Fleet managers increasingly have access to data from vehicles, telematics, fuel, charging, and other systems, but those sources don't always communicate with one another. Inspiration Fleet's Garage 2.0 platform brings that information together while letting fleets keep working with different technology and service providers.

Read More →
A fleet technical holding an ipad with a maintenance dashboard
Telematics•by Chris Brown•October 5, 2026

Inside Inspiration Fleet’s New Platform for Connecting Fleet Data

Inspiration Fleet CTO Chris Getner explains how the new Garage 2.0 platform is designed to connect disparate fleet data and what that could mean for fleet managers in practice.

Read More →
Ad Loading...
Motorq Whitepaper Cover - Fleet Managers Ultimate Playbook
Sponsored•October 1, 2026

Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity

Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.

Read More →
Graphic showing the Samsara Driver Perks program on a smartphone beside an open roadway, with the callout “A New Perk for Professional Drivers.”
Telematics•by Lauren Fletcher•September 10, 2026

Samsara Driver Perks Adds New Benefit for Corporate Fleet Drivers

The rewards program gives eligible professional drivers access to discounts from more than 50 brands while giving fleets another way to support recruitment, retention, and the driver experience.

Read More →
Two different types of drivers approach their vehicles in a parking lot
Telematics•August 14, 2026

Inside the Church of Jesus Christ of Latter-day Saints’ Two-Track Telematics Strategy

With 20,000 vehicles and two fundamentally different driver populations, the Church faced a fleet management problem that a single telematics program couldn't solve. How it responded offers a replicable framework for any fleet where one size doesn't fit every driver.

Read More →
Ad Loading...
van driver conversing with AI assistant over phone
Telematics•by Chris Brown•August 7, 2026

How Conversational AI Can Make Fleet Tasks Easier for Drivers

While most generative AI tools help fleet managers interpret data at their desks, Connex2X is applying voice interaction to tasks behind the wheel.

Read More →
An AF podcast logo
Telematics•August 5, 2026

Why Fleets Are Creating Dedicated Fleet Analyst Positions

Are fleet analyst positions the new norm? Listen here to find out.

Read More →
Aerial view of a multi-level highway interchange with Teletrac Navman and Respida logos, representing Teletrac Navman’s acquisition by Respida Capital and future growth in fleet management.
Telematics•by News/Media Release•July 16, 2026

Teletrac Navman Begins Next Chapter as Standalone Private Company

What's new with Teletrac Navman and its new owner?

Read More →
Ad Loading...
Title card with Reed Jackson: The Fleet Analyst is the new Strategic Position
Telematics•by Chris Brown•July 14, 2026

Why Fleets Are Creating Dedicated Fleet Analyst Positions

Telematics, AI, EVs, and connected technologies are generating more fleet data than traditional teams can effectively manage. Reed Jackson explains why dedicated fleet analytics roles are emerging to turn that information into better operational decisions.

Read More →