GM Touts Equinox Compact SUV Sales
The Equinox has proven itself as a strong retail vehicle, and GM has also increased deliveries to fleets, while retaining its sales mix of just over 15 percent to fleets and 85 percent to retail buyers.
Photo of 2015 Chevrolet Equinox courtesy of GM.
Photo of 2015 Chevrolet Equinox courtesy of GM.
General Motors has steadily increased sales of its Chevrolet Equinox in the fleet and retail channels since introducing the compact SUV in 2009, the company announced.
GM has nearly triped deliveries of the Equinox since its introduction, selling 238,192 Equinox SUVs in 2013 compared to 86,148 in 2009. The Equinox debuted as a 2010 model-year vehicle.
The Equinox has proven itself as a strong retail vehicle, and GM has also increased deliveries to fleets, while retaining its sales mix of just over 15 percent to fleets and 85 percent to retail buyers. In 2013, commercial fleets took delivery of 15,006 Equinox SUVs. Government fleets added 1,702 and rental fleets added 20,317. GM increased fleet registrations to 37,025 in 2013 from 33,521 in 2012.
Overall, GM delivered 25,300 Equinox SUVs in July, representing a 37 percent increase from a year ago. To meet increased retail demand for the Equinox, General Motors offered the Chevrolet Captiva to rental fleets, according to GM.
More Operations
What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →
Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →
Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →
From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →
Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
Growing legal exposure can put fleets at risk. Here's one company's approach.
Read More →
Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.
Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
New Trucks, AI & Summer Downtime | AF News Recap
From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.
Read More →
Beyond Utilization Rates: Smarter Fleet Replacement Decisions
Vehicle replacement decisions affect every aspect of fleet performance, from operating costs to asset availability. This guide explores how fleet leaders use integrated data, benchmarking, and lifecycle analytics to determine the right fleet size and optimize replacement timing with greater confidence.
Read More →