Ford of Canada’s Oakville Assembly plant will build the all-new Ford Edge global utility vehicle, shipping it from Canada to more than 60 countries.
“The decision to produce the all-new global Edge in Canada is proof that Canadian manufacturers can compete, and win, globally,” said Dianne Craig, president and CEO, Ford Motor Company of Canada, Ltd. “We’re ready to showcase Oakville Assembly’s commitment to craftsmanship and advanced manufacturing to deliver what our global customers want and value — a high-quality vehicle with class-leading design, fuel efficiency and performance.”
The Ford Edge competes in the global utility segment, which grew 13 percent year over year in 2013, according to the automaker. Ford outperformed the segment with 35 percent growth and more than 1.2 million vehicles sold worldwide, and Edge production surpassed its 1-million vehicle milestone last year. The utility segment in markets outside North America grew 112 percent in 2013 and is forecast to grow 30 per cent in 2014, with utility sales expected to total approximately 600,000 vehicles this year.
Ford announced in September 2013 a C$700 million investment at Oakville Assembly to expand the plant’s manufacturing capability to meet surging global demand and preserve more than 2,800 jobs. Oakville Assembly manufactures Ford Edge and Ford Flex, as well as Lincoln MKX and Lincoln MKT.
“Oakville is vital to Ford’s global manufacturing system as we prepare to launch more vehicles this year than ever before,” said Joe Hinrichs, Ford president of The Americas. “The Oakville facility will offer world-leading flexibility, enabling us to react quickly and efficiently to shifts in consumer demand here in North America and around the globe.”
Ford’s global utility portfolio spans small, medium and large vehicles – from the compact EcoSport to midsize Explorer and full-size Expedition.
Ford said it plans to launch 23 vehicles globally – 16 in North America, including the all-new global Edge during 2014.