Automotive Fleet
MenuMENU
SearchSEARCH

Kelley's Resale Value Report Released

Toyota leads automotive brands in resale value with Subaru a close second in Kelley Blue Book's 2014 Residual Analysis Report released Monday.

by Staff
November 18, 2013
Kelley's Resale Value Report Released

Logo via KBB.

2 min to read


Logo via KBB.

Toyota leads automotive brands in resale value with Subaru a close second in Kelley Blue Book's 2014 Residual Analysis Report released Monday.

For the 2014 model year, Toyota vehicles are expected to retain the greatest amount of their original value after five years of ownership, according to the report. This is the third year Toyota has claimed the top slot in the annual report.

Ad Loading...

Toyota's 60-month average residual value improved 2.1 percentage points from last year to 46.1 percent, which is expressed as a percent of retail price. Subaru was less than 1 percentage point below Toyota.

Toyota's Lexus sibling took the top slot for luxury brands at 45.6 percent, a nearly 2 percent improvement from a year ago. Audi took second in the luxury category at more than 6 percent below Audi.

"Lexus' full lineup had 60-month residual values above its segment averages, except for the GS 450h," said Eric Ibara, director of residual value consulting for Kelley Blue Book.

Trucks continue to hold their value better than cars at 41.7 percent to 37.8 percent, according to the report. In contrast, pure electric vehicles such as the Nissan Leaf and Ford Focus EV have not been in high demand. Plug-in vehicles logged the lowest average with a 60-month residual value at 28.7 percent.

The full report is available at no cost by e-mialing your name, title, and company name to pr@kbb.com.

More Remarketing

James McKinley stands on the stage during the 2026 CAR Conference and speaks about his acceptance of the Value Champion of the Year Award.
Remarketingby Chris BrownMay 8, 2026

CAR2026: James McKinley Wins Value Champion of the Year

James McKinley of City Rent a Truck was named the inaugural Fleet Value Champion at the CAR Conference for his data-driven approach to fleet lifecycle management and vehicle remarketing.

Read More →
Eric Autenrieth accepts the Fleet Remarketer of the Year award on a stage at the CAR Conference in Cleveland, OH.
Remarketingby StaffMay 8, 2026

CAR2026: Eric Autenrieth Wins Remarketer of the Year

Eric Autenrieth was recognized at this year's CAR Conference as the Remarketer of the Year.

Read More →
Lawrence Knapp stands on stage as he hives his acceptance speech for the cosigner of the year award.
Remarketingby StaffMay 7, 2026

CAR2026: Lawrence Knapp Wins Consignor of the Year

Lawrence Knapp won the Cosigner of the Year award at this year's CAR Conference.

Read More →
Ad Loading...
Image of three award winners at 2026 CAR
Remarketingby Faith HowellMay 6, 2026

2026 CAR Awards Celebrate Industry Excellence

CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.

Read More →
Chris Brown standing on stage at The Conference of Automotive Remarketing announcing this year's award winners.
Remarketingby StaffMay 5, 2026

Inside the CAR2026 Awards: Leaders, Legacy & What’s Next

Here's a look inside the awards ceremony at the CAR Conference, where industry leaders reflected on the growth, impact, and future of automotive remarketing.

Read More →
collage of conference speakers
Remarketingby Chris BrownApril 30, 2026

CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value

The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.

Read More →
Ad Loading...
Collage of CAR speakers
Remarketingby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Johan Verbois, executive director of CARA, stands outdoors in a blue blazer with arms crossed, with blurred vehicles and greenery in the background.
Remarketingby News/Media ReleaseApril 27, 2026

CARA Appoints Johan Verbois as Executive Director

CARA recently opened up a part-time executive director position and appointed Johan Verbois for the role.

Read More →
Fleet Remarketing Association temp logo
Remarketingby Chris BrownApril 20, 2026

Launch of Fleet Remarketing Association Signals New Era for Vehicle Lifecycle Value and Data Stewardship

The Association, dedicated to advancing the remarketing phase of the vehicle lifecycle, held its kick-off meeting on April 16 at the 2026 Conference of Automotive Remarketing (CAR) in Cleveland.

Read More →
Ad Loading...
Line comparisons of used vehicle inventory set in different colors.
Remarketingby News/Media ReleaseApril 20, 2026

March Used Vehicle Inventory Falls To Lowest Since 2019

Franchised and independent dealers had a total of 1.95 million used vehicles in stock in March, the lowest on record in the current data set.

Read More →