Previous News: 2024 Fleet Sales Fell Below 2023 Levels
Rental Cars Pushed Q3 Fleet Sales Growth
Rental fleets once again keep the momentum as government fleet sales last month showed an upturn for the first time in 2025.

Rental fleet sales now comprise more than 50% of all fleet sales this year and rank higher by about 2 percentage points
Graphic: Automotive Fleet
Fleet sales rose for the third month in a row in September, turning in a strong third-quarter performance, according to Bobit Business Media fleet numbers released on Oct. 1.
Combined, the three fleet sectors in September totaled 161,171 vehicles sold, up 11.6% from 144,456 in September 2024.
Rental fleets are still the leading source of sales among the three sectors this year, up 22% year-over-year last month and higher by 51% for Q3 versus Q3 2024.
Rental fleet sales now comprise more than 50% of all fleet sales this year and rank higher by about 2 percentage points, as commercial fleets are down three points in the mix and government fleets by 2 points, said Jeremy Robb, lead economist for Manheim.
Bucking its 2025 trend, government fleet sales showed year-over-year growth in September, partly due to the low sales pace in 2024, he added.
Meanwhile, lackluster commercial fleet sales were flat YOY rising just over 1% in Q3 against last year but were down 11% against August 2025.
Broken down by fleet sector:
Commercial fleet sales numbered 62,059 vehicles in September compared to 62,359 in September 2024, for a sliver dip of .5%.
Rental fleets bought 77,496 vehicles, up 22.2% from 63,400 rental cars sold in September 2024.
Government fleet sales rose 15.6%, from 18,697 vehicles in September 2024 to 21,616 last month. [Government fleet totals included only numbers from Ford, GM, Stellantis, and Mazda. Five of the six major Asian-based automakers did not report any monthly government fleet sales].
Total fleet sales YTD as of Sept. 30 stood at 1,702,838 vehicles sold, ahead 3.1% from the 1,651,900 vehicles sold in the first three quarters of 2024.
“Commercial volume is down 5% in the first three quarters of 2025 versus same period last year, while rental is up 14% and government is down 14%,” Robb said.
Among the nine major OEM brands, GM, Hyundai, Ford, and Mazda all gained market share in September, compared to September 2024.
Bobit Business Media (BBM), owner of Automotive Fleet, Vehicle Remarketing, Government Fleet, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers. The statistics include cars, SUVs, and trucks.
More Vehicle Research

Fleet Hacks: What Are You Still Doing Manually?
From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.
Read More →
How One Fleet Manager Put a New Spin on Safety Training
Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.
Read More →
2027 Ram ProMaster City Starts Under $40K
Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.
Read More →
New Tariff Threats & a Leadership Change at Wheels | AF News Recap
A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.
Read More →
Certification: What’s in It for the Fleet Manager?
From smarter fleet decisions to stronger career credibility, certification can give fleet managers knowledge they may never gain inside a single operation.
Read More →
Wheels Names Matthew Cole President
Cole brings more than 30 years of automotive and technology experience to the fleet management company, including leadership roles at Aptiv, Visteon and Johnson Controls.
Read More →
AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap
Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.
Read More →
Geotab Study Finds $105M Opportunity in Reducing Fleet Idling
A study of more than 2.6 million commercial vehicles found that targeting the worst-performing fleet vehicles could save 24.2 million gallons of fuel annually.
Read More →
Stellantis Recalls Nearly 849,000 Vehicles for Rearview Camera Issue
Nearly 849,000 Chrysler, Dodge, Jeep, and Ram vehicles are affected by a software issue that can prevent the rearview camera image from appearing. Stellantis plans to address the issue through an over-the-air software update.
Read More →
2027 Jeep Grand Cherokee Adds Upland, Trailhawk and Overland Trims
The 2027 Grand Cherokee lineup adds new trim options, updated standard technology and a choice of V6 or turbocharged four-cylinder powertrains.
Read More →