Automotive Fleet
MenuMENU
SearchSEARCH

A Passion for Safe Driving

In the U.S., crashes accounted for 42,915 fatalities in 2021. A safety expert who has coached countless drivers and worked with numerous fleet managers discusses the importance of cultivating a passion for safe driving.

by Phil Moser
March 3, 2023
A Passion for Safe Driving

Phil Moser, director of customer development for Driving Dynamics, a Smith System Company, speaks at the 2022 Fleet Safety Conference.

Photo: Ross Stewart, RMS3Digital

4 min to read


During our lives, there are things that we become passionate about and, as a result, we dedicate a great deal of time and effort in order to become better, more efficient, and skilled at particular tasks. For example, you may want to master playing an instrument, you may want to learn a new language, you may want to learn a new skill such as woodworking, mechanics, gardening, painting, sculpting, or writing. When you become passionate about something, you don’t mind putting in the work to become proficient at it.

When a task is mastered, it becomes second nature. If you learn how to play a guitar, you don’t have to think about where to put your fingers on the fret board to play a chord; you just do it. When you master a second language, you don’t have to think about forming every word; it flows naturally.                                                                                                           

Ad Loading...

Think about how great it would be if every driver became passionate about being safe when they are behind the wheel. If all drivers worked diligently and developed safe driving habits, this would become second nature for them. They wouldn’t have to think about maintaining a safe following distance or proper scanning techniques, and it would be effortless for them to pay attention to their driving. If every driver made the decision to put the work in, safe driving would come naturally. In fact, it would feel unnatural for them to drive in an unsafe manner.

Learning to play guitar, learning a new language, and learning woodworking are all admirable and worthwhile endeavors, but none of these will make as much of a difference in anyone’s life as becoming passionate about being safe when driving. Playing a guitar or building a coffee table will not save your life. Learning Spanish, French, or Latin will not help you arrive home safely every day.

Consider the startling recent injury and fatality statistics on our roads. In the U.S., crashes accounted for 42,915 fatalities in 2021. That equates to 118 lives lost every day. A life was lost every 12 minutes. 4.4 million people were injured in crashes. That means that every minute, 3,055 people were injured, and that equals 51 people being injured every second.

Losing a loved one to a crash is horribly tragic, and for many who are left behind, they never recover. They may learn how to cope, but they never get over it. When a person suffers serious life-altering injuries, quite often the responsibility for that person’s care falls on his or her loved ones. The weight of this burden is extreme. Drivers need to understand that the unsafe driving decisions that they make can lead to very severe consequences for them and for the people they love.

How bad does it have to get until drivers make the decision to stop talking and texting while driving and instead, pay attention? How bad does it have to get until every driver understands that driving while drunk or high is absolutely unacceptable? How bad does it have to get until drivers stop speeding and driving aggressively? What is it going to take? When will safe driving become the passion of our society?

Ad Loading...

It has to start somewhere, so why not have it start with you? Make an effort to be safe every time you drive. Have this become your goal and your passion. Put the work in and set the example. Then help members of your family, your community, and the organization you work for. Be the change-maker in your company. Help them understand how important this is and start building a safe driving culture. Have it permeate the entire organization. One life saved and one serious injury avoided is worth all of the effort.

To quote the Beatles, “You may say I’m a dreamer.” I truly and sincerely hope that I’m not the only one.

About the Author: Phil Moser serves as the director of customer development for Driving Dynamics, a Smith System company. As a former police officer trained in the field of vehicle crash reconstruction, Moser has investigated thousands of crashes and has seen the results when drivers make unsafe decisions. His passion for driver safety is understandable. For 40 years, Moser has worked assisting drivers, as well as fleet, safety, and risk managers with developing a passion for safety through coaching and motivational training programs. 

Subscribe to Our Newsletter

More Safety

A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →
Coca-Cola fleet executive smiling beside graphic text reading “Rolling Dollar Signs” about the company’s trucking and fleet strategy.
Safetyby Chris BrownMay 12, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.

Read More →
Ad Loading...
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
SafetyMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
pictures of a lock with the words Cybersecurity 101
Safetyby Jeanny RoaMay 11, 2026

Fleet Cybersecurity 101: What You Need from Your Technology Vendors

From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.

Read More →
Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Ad Loading...
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Ad Loading...
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →