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Element's Jay Forbes to Retire; Laura Dottori-Attanasio to Succeed

Dottori-Attanasio will join Element on Feb. 15 as president, with Forbes working closely with her until his retirement on May 10. She then will assume the role of CEO.

Element's Jay Forbes to Retire; Laura Dottori-Attanasio to Succeed

Forbes (far left) will remain a strategic advisor to Dottori-Attanasio and to Element's chair of the board for two years following Forbes’ retirement.

Photo: Element Fleet Management

3 min to read


Element Fleet Management Corp. announced on Jan. 23 that its president and CEO Jay Forbes will retire on May 10, 2023, coinciding with the company’s annual general meeting. Element’s Board of Directors has appointed Laura Dottori-Attanasio to succeed Forbes.

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To facilitate a seamless transition, Dottori-Attanasio will join Element on Feb. 15, initially as president before assuming the CEO role on May 10. In addition, Forbes has agreed to serve as a strategic advisor to the CEO and board chair for a two-year period post-retirement.

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"On behalf of the board, I want to thank Jay for the remarkable track record of success he has achieved over the course of his tenure as CEO," Element Chair David Denison said. "Before joining the company in June 2018, Jay recognized the potential in Element’s underlying business model and had the personal conviction and courage to take on the challenge of realizing that potential at a time of great uncertainty for the company. Jay initially led a comprehensive transformation of all aspects of the company’s operations, put in place a high-performance leadership team and culture, and strengthened its financial position by achieving an investment grade credit rating. Having solidified the company’s foundation, Jay then orchestrated a pivot to growth which, despite the considerable headwinds posed by the pandemic and new vehicle production shortages, has led to record operating and financial performance for Element. One of the clearest indications of Jay’s positive impact on the company is the fact that Element’s market capitalization has increased almost fourfold during his time as CEO."

Forbes was named president and CEO in 2018. He came to Element from Winnipeg-based Manitoba Telecom Services, where he served as president and chief executive from 2015 to 2017. Prior to that role, he served as president and CEO of Teranet, Inc., a Toronto developer of land registration systems. Forbes has also held leadership roles with Ingram Micro and Aliant.

"Knowing Jay’s intentions, the board launched a formal succession process during 2022, and we are absolutely delighted it has culminated in our appointment of Laura Dottori-Attanasio. Dottori-Attanasio has had an extensive and very successful career to date within the financial services sector, including serving in a number of senior roles within Canadian Imperial Bank of Commerce over the past 14 years. Most recently, she served as senior executive vice president, and head of personal and business banking, overseeing a team of 12,600 employees in the delivery of advice, services, and products that generated $8.2 billion in annual revenue. Dottori-Attanasio’s proven track record of success in leading complex organizations and operations, coupled with her familiarity with the Element organization, ideally positions her to assume the CEO role and further advance our growth strategy going forward."

Incoming President and CEO Dottori-Attanasio said: "Having known the company for some time, I am impressed by what Jay and the Element team have accomplished, firstly through the transformation and now through the pivot to profitable revenue growth. I am both honored and excited to join the team and build on the impressive momentum created to-date."

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