Read More: Toyota Announces Numerous Executive Leadership Changes
Nissan Announces Changes in Leadership Team
Nissan announced changes in its North American leadership team, appointing Rich Miller to VP, vehicle connected services & program management, and Sonia Rief to program director, NML.

Rich Miller has been with Nissan for nearly 27 years, and Sonia Rief for more than 20 years, holding various roles within the company.
Photo: Nissan
Nissan announced in a statement changes to its leadership team that will continue to build on the progress and momentum of the company in North America.
Rich Miller, currently program director, Nissan Motor Co., Ltd., returned to the U.S. from an overseas assignment to be named vice president, Vehicle Connected Services & Program Management Office, U.S. and Canada. In this role, Miller will be responsible for managing vehicle line profitability and leading Nissan's Connected Services organization.
Miller has been with Nissan for about 27 years, holding a variety of roles. His experience prior to his assignment in Japan included roles in product planning at Nissan North America and engineering roles at Nissan Technical Center North America (NTCNA).
Miller replaces Sonia Rief, who assumes his previous position as program director, NML. Rief has been with Nissan for about 20 years, holding a variety of leadership roles in engineering, product development, project management, vehicle investment and profitability management, and vehicle connected services at Nissan Americas headquarters, NTCNA, and Nissan's global headquarters in Japan.
She was named one of the 100 Leading Women in the North American Auto Industry by Automotive News in both 2015 and 2020, and she was honored as one of the publication's "Rising Stars – Automakers and Suppliers" in 2019.
"As a global organization, gaining experience throughout the company is key to developing top leaders for tomorrow," said Jérémie Papin, chairperson, Nissan Americas. "We are happy to have Rich rejoin the North American planning function to help us continue our business transformation and to see Sonia to take her leadership and experience to make a strong impact on our global LCV organization."
More Operations
The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →


