Automotive Fleet
MenuMENU
SearchSEARCH

Study: 13% of Fleet Vehicles Are Candidates to Electrify Today

Geotab’s Electric Vehicle Suitability Assessment analyzed 91,252 vehicles in Enterprise Fleet Management’s portfolio to identify current and future electrification opportunities for various types of fleets.

December 4, 2021
Study: 13% of Fleet Vehicles Are Candidates to Electrify Today

Survey findings include potential cost savings of $33 million for customers if 13% of analyzed vehicles were electrified today.

Photo courtesy of Geotab.

3 min to read


Geotab and Enterprise Fleet Management announced results from a recent Geotab fleet Electric Vehicle Suitability Assessment. Enterprise Fleet Management and Geotab analyzed vehicle data from portions of Enterprise’s fleet vehicles to identify the current electrification opportunity and understand how the shift to EVs will affect fleets. Utilizing Geotab’s Electric Vehicle Suitability Assessment (EVSA), the study included about 91,000 of Enterprise’s leased vehicles. The study also enables the fleet provider to work with customers using tangible, data-driven insights for their respective business clients. 

Ad Loading...

Study Findings

Of the 91,252 vehicles analyzed, 13% (approximately 12,000) were good candidates to be economically replaced by range-capable EVs. Near-term electrification of the estimated 12,000 vehicles could achieve a potential savings of $33 million and 194,000 tons of tailpipe CO2 emissions over four years.

Ad Loading...

Up to 45% (approximately 42,000) of the analyzed vehicles could be electrified as EV pickups enter the market. Shifting to EV pickups would equal 1.3 million tons of tailpipe emission reductions across the entire fleet, over a four-year service life.

Electrifying half of Enterprise Fleet Management’s vehicles would result in a potential cost savings of $167 million or $4,056.20 per vehicle.

“With the transition to EVs underway across North America and fleets faced with the challenges of meeting new sustainability standards, Enterprise Fleet Management recognizes the importance of successfully delivering EV solutions to customers,” said Dain Giesie, assistant vice president at Enterprise Fleet Management. “We have already helped several organizations integrate these vehicles into their fleet.

“Our goal with this study was to map out what we need to know and to help us understand what we need to provide our customers now and in the near future so we can continue to be the best fleet management provider possible,” continued Giesie. “It did that, highlighting our customers’ opportunities and needs so we can keep our strategic planning process on track and continue to be a fleet management leader for those we serve.”

Geotab’s EVSA tool offers data-driven adoption recommendations by analyzing a fleet’s unique driving profiles and patterns, helping customers make decisions about fleet electrification. 

Ad Loading...

“By combining Geotab’s analytics with Enterprise Fleet Management’s real-world data on a large scale, we’ve been able to provide a unique perspective on how the company can expect its fleet to evolve in the coming years,” adds Charlotte Argue, senior manager, fleet electrification for Geotab. “In addition, an assessment of this kind highlights the value of fleet-specific data, since it enables us to minimize assumptions and thus increase the accuracy of our analysis. More importantly, equipped with tangible data, Enterprise Fleet Management can make confident, strategic decisions when it comes to fleet electrification.”

According to Giesie: “The scope of the study went beyond EV vehicle availability today and tomorrow. We contributed real-world experience that informed data inputs for depreciation, fuel costs, vehicle costs, after-market costs and more to give us a deeper perspective into our customers’ potential future needs and how we can best support those needs.”

The Geotab EVSA uses telematics data to understand a fleet’s specific needs and makes EV adoption recommendations, paired with a projection of financial savings and environmental benefits of transitioning to EVs. The data can be used regularly to understand a fleet’s electrification potential as new models enter the market, and as fleet needs and macroeconomic factors change. The EVSA forms part of Geotab’s broader suite of solutions designed to help organizations achieve zero-emissions or their sustainability goals.

More Fleet Forward

A blue and white graphic with Brett's Bridge's headshot on the left.
Fleet Forward•by Faith Howell•October 7, 2026

Fleet Meets: Brett Bridges

Meet Brett Bridges, project leader and industry innovator.

Read More →
Erin Gilchrist poses next a podcast mic on the left side of an image with the Mike Antich Apirit of Fleet award image on the right.
Fleet Forward•by Faith Howell•October 5, 2026

Erin Gilchrist Receives Mike Antich Spirit of Fleet Award

Last week at AFLA in Vegas, Erin Gilchrist received the inaugural, brand-new Spirit of Fleet Award.

Read More →
A headshot of Dominika Leja on the right with Fleet Manager of the Year text on the left, all with a blue and red background and the Automotive Fleet logl
Fleet Forward•by Faith Howell•September 30, 2026

Dominika Leja Named the 2026 Fleet Manager of the Year

The AstraZeneca associate director of fleet was recognized for her leadership in fleet electrification, cost savings, and operational transformation.

Read More →
Ad Loading...
Jamie McKay stands on stage and poses with teh 2026 Fleet Visionary award at AFLA
Fleet Forward•by Faith Howell•September 30, 2026

Jamie McKay Named the 2026 Fleet Visionary Award Winner

The Aptive Pest Control fleet manager was recognized for her approach to operations, data, lifecycle management, and driver needs.

Read More →
FFC one day pass announce
Fleet Forward•by Staff•September 15, 2026

Fleet Forward Conference Introduces One-Day Passes for 2026

New one-day registration gives fleet professionals the flexibility to attend Tuesday, Wednesday, or Thursday, with passes available for $199 through Sept. 18.

Read More →
A dog sits at a desk and vibe codes
Fleet Forward•by Chris Brown•September 1, 2026

Vibe Coding: When Fleet Managers Become Software Builders

Five fleet professionals — none with programming skills — discuss how they’re using AI to build fleet solutions in-house and in a fraction of the time.

Read More →
Ad Loading...
Speaker photos for FFC seminar
Fleet Forward•by Staff•August 22, 2026

Fleet Forward Conference Tackles Fleet Industry’s Growing Leadership Gap

This session will examine succession planning, knowledge transfer, and the skills the next generation of fleet leaders will need as veteran professionals leave the industry.

Read More →
A graphic with the 2026 Fleet Manager of the Year finalists
Fleet Forward•by Faith Howell•August 19, 2026

2026 Fleet Manager of the Year Finalists Announced

Who are the 2026 Fleet Manager of the Year finalists?

Read More →
John Rossant speaker keynote image
Fleet Forward•by Staff•August 18, 2026

John Rossant to Deliver Opening Keynote at 2026 Fleet Forward Conference

The CoMotion founder will draw on developments across Europe, China, the Middle East, and other international markets to identify trends that could influence how U.S. fleets plan for the coming decade.

Read More →
Ad Loading...
Vibe coding webinar promo image
Fleet Forward•by Staff•August 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →