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Watch: Inside Ford Pro’s AI Tool for Faster Fleet Data Analysis

This on-the-ground demo of Ford Pro AI shows how fleet managers can query telematics data in real time to get conversational insights and move beyond traditional reports.

Chris Brown
Chris BrownAssociate Publisher
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March 26, 2026

At Work Truck Week 2026, Ford Pro demonstrated a new AI-powered telematics tool designed to simplify the way fleet managers access and analyze vehicle data.


In this Automotive Fleet on the Move segment, Kara Roche, group product manager for telematics at Ford Pro, shows how the platform enables users to gather data in natural language rather than using traditional reports. The system pulls from existing telematics data to deliver near real-time insights through a conversational interface.


The demo highlights how fleet managers can quickly identify underutilized vehicles and then drill down into vehicle, trip, and driver-level data. Roche also contrasts the platform’s real-time, question-based approach with static reporting workflows, positioning the tool as an early step in applying AI to fleet operations.


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