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What if the car rental customer interacts primarily with the distribution channel, and the car rental company becomes more of a service provider?
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Working in partnership with Holiday Autos, Green Motion’s U.K. master franchise has worked with all of its franchise holders to implement major customer service improvements across its network of outlets.
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As the percentage of car rental bookings on mobile devices skyrockets, car rental websites must adapt. Hertz outlines its initiative to overhaul its website using responsive web design.
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Germany’s iconic brand is going global, bringing service-oriented car rental and the concept of fleet leasing and management to developing markets.
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With the right mix of marketing, creativity and investment in technology, the insurance replacement market provides local businesses the opportunity to thrive in a land of giants.
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