Hyundai has undergone a remarkable transformation in its design philosophy over the past five or six model-year cycles, and corporate fleets are taking notice.
At the 2025 LA Auto Show, Automotive Fleet connected with Hyundai Product Manager Miles Johnson to discuss the brand’s approach to vehicle design, including distinct model identities, aerodynamic features, lighting signatures, and interior layouts.
Johnson shared how Hyundai employs a “chess-piece strategy,” allowing each model its own design identity rather than applying a uniform look across the lineup.
