A [Not So] Professional Look at Women in Fleet
Just what you need to help sell dent-resistant aluminum: a long-haired beauty in hot pants. This new product announcement was featured in the April 1972 edition of AF.
An advertiser during the early 1970s used suggestive headlines and scantily dressed women to get the attention of our mostly all-male readership at the time.
The 1970s seemed to bring out bikini-clad women to demonstrate automotive parts. Here, in our April 1974 issue, a woman in a bikini shows the "step bumper" designed for vans and trucks.
In 1973, a lovely women in a bathing suit demonstrates a new portable pressure washer. Maybe it was the idea of getting wet that required her in a swimsuit?
Our article in July 1970 said that this Playmate was "definitely not standard equipment." Playmate of the Year Claudia Jennings car is a Capri, wihch was named Playmate Car of the Year for 1970.
A cover we ran in August 1972 got us into hot water with some readers ... and made us a lot of fans with others. One male reader asked for the cover as a pin-up, while another reader (female) said that the image was "incongruous" with the subject matter of the magazine.
This attractive model suggestively asks about her "figures" on behalf of a leasing company in 1967.