Automotive Fleet
MenuMENU
SearchSEARCH

Study: EV Demand Growing Faster in Rural Areas

According to a study by iSeeCars.com, Mississippi had the highest growth in hybrid/electric vehicle market share, with 240.9% growth. Hawaii and Utah took the second and third spots.

July 12, 2022
Study: EV Demand Growing Faster in Rural Areas

More than half of the states in the study's top 15 are not the ones typically associated with strong interest in “green” vehicles.

Photo: Canva

2 min to read


While hybrid and electric vehicle sales have been increasing in recent years, some cities and states have experienced skyrocketing demand for alternative fuel vehicles.

Car search engine iSeeCars.com analyzed the U.S. regions with the biggest shift in market share for alternative fuel vehicles since 2014. The study showed that hybrid and electric vehicle demand is growing faster in central and rural areas than in densely populated coastal cities. 

Ad Loading...

“You expect to see strong hybrid and electric vehicle sales in states like California, Oregon, and Washington, or in cities like San Francisco, Los Angeles, or Seattle,” said Karl Brauer, executive analyst at iSeeCars. “While those areas do have the highest percentage of alternative fuel vehicles, the areas with the greatest growth in hybrid and electric vehicle share come from states and cities few would expect.”

For example, the state with the highest growth in hybrid/electric vehicle share is Mississippi, with a 240.9% growth in market share. The second highest state is Hawaii, at 116.5% growth, followed by Utah, with 97% growth.

The other states that make up the top 10 for highest growth in hybrid/electric vehicle share include: Maryland (with 84.3% growth), Wyoming (with 79.1% growth), Nevada (with 78.8% growth), Texas (with 76.9% growth), Colorado (with 75.6% growth), California (with 75.2% growth), and Michigan (with 71.6% growth).

More than half of the states in the top 15 are not typically associated with a strong interest in “green” vehicles, according to iSeeCars.

“It’s pretty amazing that California barely makes the top 10 in terms of hybrid and electric vehicle growth since 2014, even with strong incentives encouraging their purchase,” said Brauer. “Conversely, despite not having any statewide incentives, Mississippi’s EV adoption is growing faster than all other states and could continue to do so as Nissan has plans to manufacture EVs in its Mississippi plant in the coming years.”

Ad Loading...

The states with the lowest growth in hybrid/electric vehicle share include South Carolina (at -11.3%), South Dakota (at -2.8%), and Florida (0.0%).

“Florida previously had an above-average EV adoption rate, and our data suggests that demand has remained steady but hasn’t increased,” said Brauer. “Of course, Florida’s 0% growth rate is still ahead of South Dakota and South Carolina, which actually lost alternative fuel vehicle market share between 2014 and 2022.”

iSeeCars analyzed over 16.3 million (one- to five-year-old) used car sales sold in May 2021-April 2022 as well as calendar year 2014. The share of hybrid, plug-in hybrid, and electric vehicles was calculated in each period for each U.S. state and the top 50 metro areas.

More Fleet Forward

seminar card for Gray Fleet Risk session at Fleet Forward Conference
Fleet Forwardby StaffJuly 24, 2026

Is Your Grey Fleet Creating an Unmanaged Safety Risk?

NCR Atleos Fleet Manager Jose Rocha will join Cardata and SambaSafety experts at Fleet Forward Conference to examine how fleets can extend safety oversight to every employee who drives for business.

Read More →
speaker image for Fleet Forward Conference session on agentic AI
Fleet Forwardby StaffJuly 22, 2026

Agentic AI Session at FFC Will Help Fleets Turn Data Into TCO Action

Mike Albert Fleet Solutions and Motorq will show how agentic AI can uncover maintenance, fuel, and utilization savings buried across disconnected fleet data.

Read More →
Graphic featuring the seven 2026 Fleet Hall of Fame nominees: Elsie Lucia, John Dmochowsky, Lee Miller, Frank Memolo, Roger Peterson, Mark F. Petersen, and Dave Durepo.
Fleet Forwardby Faith HowellJuly 21, 2026

Voting Opens for 2026 Fleet Hall of Fame

See the nominations for the 2026 Hall of Fame and select your choice for this year's class!

Read More →
Ad Loading...
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
visionary finalists
Fleet Forwardby Faith HowellJuly 16, 2026

7 Fleet Professionals Named Finalists for the 2026 Fleet Visionary Award

Meet the 2026 nominees for the Fleet Visionary Award.

Read More →
a graphic of the 9 finalists for the 2026 fleet manager of the year
Fleet Forwardby Faith HowellJuly 15, 2026

9 Fleet Leaders Nominated for the 2026 Fleet Manager of the Year Award

Meet the nine finalists for the 2026 Fleet Manager of the Year Award.

Read More →
Ad Loading...
title card for the 2026 Fleet Forward Conference
Fleet Forwardby StaffJuly 13, 2026

Fleet Forward Conference to Debut First Registration-Based Analysis of Largest Commercial Fleets

The session will deliver an exclusive first look at registration data covering more than 1.5 million commercial vehicles, offering one of the industry's most detailed views of the private fleet market.

Read More →
Collage of Fleet Forward Conference photos and Registration Open wording
Fleet Forwardby StaffJuly 7, 2026

Registration Opens for 2026 Fleet Forward Conference

Held on the East Coast for the first time, the Washington, D.C.-area event features expert-led education, a new IIHS Crash Test Experience, and collocation with the NAFA’s Fleet Safety Symposium.

Read More →
Composite graphic featuring portraits of NAFA’s 2026 Fellows: Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing and Cedric Roberts, recognized for fleet leadership and service.
Fleet Forwardby News/Media ReleaseJune 11, 2026

Earley, Mossing Named to NAFA's 2026 Class of Fellows

The honor recognizes five outstanding professionals whose leadership, service and contributions have made a significant impact on NAFA and the fleet management profession.

Read More →
Ad Loading...
Attendees watch a live vehicle crash test at the IIHS Vehicle Research Center, where fleet professionals can observe safety testing and advanced crash-avoidance technologies in action.
Fleet ForwardJune 4, 2026

Fleet Forward Conference Adds IIHS Crash Test Experience for 2026 Attendees

Attendees will witness a live crash test, tour the IIHS Vehicle Research Center, and experience advanced crash-avoidance technologies firsthand.

Read More →