InMotion Ventures, Jaguar Land Rover’s venture capital and mobility services arm, has partnered with Fleetonomy to launch and operate its premium chauffeur service in London, Havn.

Fleetonomy will provide Havn with its end-to-end platform including advanced fleet management technology, dispatch system, demand prediction modules, and AI-based optimization engines.

“As automakers take further steps forward into providing smart mobility services, the need for advanced platforms that include not just fleet and asset management, but also the ability to launch and scale the service, has increased substantially,”  Fleetonomy Co-Founder and CTO, Lior Gerenstein said in a statement. 

The partnership will enable Havn to leverage Fleetonomy’s AI-based mobility operations platform in order to efficiently launch and operate its app-based, pre-booked chauffeur service using a fleet of fully electric Jaguar I-PACE vehicles. Some of the platform’s capabilities include accurate schedule planning, synchronizing optimal charging times and locations, guaranteeing that vehicles are positioned optimally according to demand, and ensuring that trips are completed smoothly without interruptions.

As part of the startup company’s end-to-end solution, Fleetonomy will also deliver white-labeled mobile apps for the service’s passengers and drivers, as well as customer relationship management tools and scheduling dashboard, to be used by Havn’s operations team.