The Fleet Forward Conference is recognized for bringing the fleet industry together to address the future of mobility. This year, we’re adding some Hollywood to the mix.

Actor Dean Norris — best known as Hank Schrader in Breaking Bad, has acted in nearly 50 movies and more than 100 different TV shows — will help us kick off our Wednesday afternoon and evening festivities.

The festivities include:

• Presentation of the 2025 Fleet Safety Award and Global Fleet Manager of the Year Award

• Announcement and presentation of a new recognition: The Lifecycle Honor

• Other industry announcements and recognitions

• BBM’s Soap Box Derby Corporate Challenge details supporting Hourglass Foundation

• And a guest appearance by Dean Norris

The Wednesday Awards Ceremony takes place on the lawn near the Expo Hall, overlooking the San Diego Bay. The awards portion begins at 4:45 pm, followed by a champagne toast and evening reception. 

Don’t miss the chance to celebrate innovation, safety, and community — with a little star power added in.

About the Fleet Forward Conference

The Fleet Forward Conference (FFC) returns to the Sheraton San Diego Hotel & Marina on Oct. 21–23, 2025, under the theme “Fleet Leadership in a Year of Uncertainty.” FFC brings together fleet operators, OEMs, tech providers, and thought leaders to share strategies and solutions for navigating disruption.

The conference program is organized around six pillars that define the future of fleet management: Mobility & Autonomy, Data Integration & AI, Global Strategy, Fleet Safety & Risk, Infrastructure & Energy, and People & Culture. 

Over three days, attendees will experience expert-led seminars and keynotes, a hands-on Ride & Drive featuring the latest fleet technologies, and an expo hall that showcases both startups and established leaders. Just as importantly, the event offers unparalleled opportunities for networking with global fleet decision-makers and innovators.

This year and moving forward, FFC unifies the Global Fleet Conference and Fleet Safety Conference under its umbrella, creating a single comprehensive platform for learning, collaboration, and forward-focused strategy.